Product Marketing Manager (redwood City, CA)

Product Marketing Manager

Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a dynamic and experienced Product Marketing Manager. You will play a critical role in driving market awareness, product adoption, and customer engagement. The ideal candidate will possess a deep understanding of the cybersecurity landscape, strong product marketing expertise, a proven ability to translate technical features into compelling value propositions, and the ability to thrive as a self-starter in a fast-paced environment. We are looking for a Security Product Marketing Manager that wants to be different - to be the Anomali.

Hybrid - working onsite at our Redwood City, CA HQ.

Responsibilities

Market Analysis & Research:

• Conduct market research to understand customer needs, industry trends, and competitive landscape.

• Identify market opportunities and customer segments to drive product positioning and messaging.

Product Positioning & Messaging:

• Develop clear and compelling product positioning, value propositions, and messaging.

• Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content.

Go-to-Market Strategy:

• Develop and execute go-to-market strategies for new product launches and feature releases.

• Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches.

Sales Enablement:

• Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides.

• Support the sales team with tools and resources to enhance their ability to sell effectively.

Demand Generation:

• Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives.

• Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives.

Customer Advocacy:

• Engage with customers to gather feedback, build relationships, and develop case studies and testimonials.

• Act as a voice of the customer within the organization to inform product development and marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.

• 4+ years of product marketing experience, with experience in the cybersecurity industry.

• In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends.

• Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space.

• Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language.

• Strong project management skills with the ability to manage multiple projects simultaneously.

• Experience collaborating with cross-functional teams and driving results in a matrixed environment.

• Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems.

• Experience with cybersecurity frameworks and compliance standards.

• Technical background or understanding of cybersecurity technologies, AI and threat landscapes.

• This is a hybrid position working a hybrid schedule, currently Mon, Tue, Wed onsite in Redwood City and Thu/Fri remote.

This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US.