✨ About The Role
- Define and execute the overall Anomali website strategy to ensure a seamless and engaging user experience
- Collaborate with internal content providers to keep the site current and fresh with various content types
- Establish and monitor key metrics and KPIs to drive improvements in the website customer journey
- Collaborate with the growth marketing team to develop and execute conversion optimization campaigns
- Manage relationships with outside agencies that provide content, strategy, and web development resources
⚡ Requirements
- Strong project management skills required with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
- Experience in product marketing, growth marketing, or web marketing with a focus on improving site traffic and conversion rate optimization
- Familiarity with A/B testing, multivariate testing, and other experimentation methods
- Passion for creating exceptional user experiences and delivering value to customers
- Excellent cross-functional collaboration and communication skills, with experience working in a fast-paced, high-growth environment