Marketing Manager - Competitive Analysis

Marketing Manager, Competitive Analysis

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Role Overview

The Marketing Manager, Competitive Analysis, will be responsible for deeply understanding our competitive landscape across product capabilities, marketing strategies, go-to-market motions, and sales tactics. This role will gather and synthesize competitive intelligence, translate insights into actionable recommendations, and communicate findings clearly to cross-functional teams and executive leadership.

Key Responsibilities

• Competitive Research: Monitor and analyze competitors' product features, positioning, pricing, campaigns, partnerships, and sales strategies.
• Intelligence Gathering: Leverage public sources, customer feedback, analyst reports, and internal insights to build a comprehensive view of the competitive landscape.
• Synthesis & Strategy: Translate raw data into strategic insights and recommendations for Product, Sales, Marketing, and Executive teams.
• Enablement: Create and maintain competitive battlecards, win/loss analysis, and objection-handling guides for sales and customer-facing teams.
• Executive Reporting: Deliver regular briefings and strategic updates to senior leadership, highlighting risks, opportunities, and market shifts.
• Collaboration: Work closely with Product Marketing, Sales Enablement, and Product Management to ensure competitive insights inform roadmap and GTM decisions.

Qualifications

• 8+ years of experience in B2B SaaS marketing, product marketing, or competitive intelligence.
• Experience in fast-paced startup environments.
• Strong understanding of AI, automation, and enterprise software markets.
• Proven ability to analyze complex information and distill it into clear, actionable insights.
• Excellent communication and presentation skills, especially with executive audiences.
• Highly organized, detail-oriented, and proactive.

Preferred Experience

• Familiarity with competitive intelligence tools and frameworks.
• Experience supporting sales teams with competitive positioning and objection handling.
• Background in marketing or analyzing products in the AI or automation space.

Why Join Us?

• Be part of a company shaping the future of enterprise automation and AI.
• Work with a passionate, high-performing team in a dynamic, high-growth environment.
• Competitive compensation, equity, and benefits.
• Opportunity to influence strategy and drive impact across the organization.