VP, Field Marketing

Vice President Of Field Marketing

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

We are seeking a seasoned Vice President of Field Marketing to lead and scale our global field organization. This strategic leader will be responsible for driving double-digit growth in revenue pipeline and bookings through innovative, customer-centric marketing programs that align tightly with sales objectives. The ideal candidate has a proven track record of building and managing high-performing field marketing teams, partnering effectively with sales leadership, and delivering measurable business impact. This role requires a balance of strategic vision and operational excellence, with a strong ability to engage directly with customers to understand their needs, propose tailored solutions, and bring the voice of the customer back into HQ teams.

This role will report to our Chief Marketing Officer

Hybrid role with regular onsite work days in our San Jose, CA corporate office preferred. Other locations in major metropolitan areas within the U.S may be considered.

You will make an impact by being responsible for:

• Leading and Growing Field Marketing Organization: Scaling a world-class field marketing team that drives regional and segment-specific growth
• Pipeline and Revenue Impact: Owning aggressive pipeline and bookings targets with sales; design programs that deliver measurable ROI and accelerate deal velocity and size
• Driving for Impact: Setting bold goals and challenging your own team and the company to achieve as much as possible
• Sales Partnership: Acting as a trusted partner to sales leadership, ensuring alignment on goals, priorities, and execution strategies
• Customer Engagement: Collaborating with customers to identify business challenges and position solutions that meet their needs, enhancing customer satisfaction and loyalty
• Solutions Marketing Expertise: Leveraging experience in solutions marketing to bring voice of the customer back to HQ, including proposing solutions product offerings which may be global, unique to a vertical, or to a region
• Global + Local Campaigns: Giving feedback to global marketing on overall campaign needs, influence global campaign development, and framework for appropriate localization to resonate with unique regional needs
• Integrated Marketing: Looking at marketing holistically across channels including digital, partner, events, PR/AR and approaches (e.g., ABM) and optimize marketing mix by region to deliver targets
• Data-Driven Decision Making: Using analytics and insights to optimize programs, forecast impact, and continuously improve performance

You will be a great fit if you have:

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• 15+ years in B2B marketing, with at least 5+ years in a senior leadership role overseeing field marketing in a high-growth SaaS environment
• Exceptional ability to build, inspire, and lead high-performing teams across geographies
• Demonstrated success in driving double-digit growth in pipeline and bookings through field marketing initiatives
• Proven ability to partner with sales teams and build a culture of winning together and mutual accountability for results
• Strong data-driven mindset with experience in marketing analytics and ROI measurement
• Skilled at engaging with enterprise customers to understand needs and deliver tailored solutions
• Background in solutions product marketing strongly preferred

You excel in these key competencies:

• Excellent analytical abilities and a data-driven mindset
• Excellent verbal and written communication skills
• Proven ability to work in a fast-paced environment and to juggle and prioritize across many simultaneous projects
• Collaborative team player with a "can do" attitude
• Decisive, agile, and iterative; easily able to shift gears between thinking and doing
• Professional, friendly, enthusiastic personality with excellent communication and presentation skills
• Organized and programmatic thinker; ability to develop campaign recommendations and plans
• An ability to analyze data and present results to a group in a clear, digestible manner

The base salary range for this position is $290,000 – $320,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that's redefining the way people work, everywhere. Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Field Marketing, Demand Generation, Leadership, B2B Software Solutions, APA, AI, Agentic Process Automation

Benefits and perks you'll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated "Best Place to Work" for 2 years in a row!
• Newsweek's Top 100 Most Loved Workplaces in America 2023

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.

At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.