✨ About The Role
- The VP of Product Marketing will lead the global product marketing strategy, positioning, and go-to-market efforts for Automation Anywhere.
- This role involves building strong cross-functional partnerships with various teams, including product management, sales, and marketing.
- The successful candidate will be responsible for developing and executing comprehensive product marketing strategies to drive awareness and demand.
- Leading market research initiatives to identify customer needs and market trends will be a key responsibility.
- The role includes developing high-impact marketing collateral and driving the creation of compelling content assets to educate prospects and customers.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree in marketing, business, or a related field, with an MBA preferred.
- A minimum of 10 years of experience in product marketing is required, with at least 5 years in leadership roles.
- The successful candidate should have a proven track record of successfully bringing software products to market, particularly in the automation or AI domain.
- Strong strategic thinking skills are essential, along with the ability to prioritize high-impact opportunities and approaches.
- The candidate should possess strong analytical skills to translate data into actionable insights and recommendations.