Product Marketer

Product Marketer

Avathon is revolutionizing industrial AI with a powerful platform that enables businesses to harness the full potential of their operational data. Our technology seamlessly integrates and contextualizes siloed datasets, providing a 360-degree operational view that enhances decision-making and efficiency. With advanced capabilities like digital twins, natural language processing, normal behavior modeling, and machine vision, we create real-time virtual replicas of physical assets, enabling predictive maintenance, performance simulation, and operational optimization. Our AI-driven models empower companies with scalable solutions for anomaly detection, performance forecasting, and asset lifetime extension—all tailored to the complexities of industrial environments.

Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. Thrive in a fast-scaling startup where agility, collaboration, and rapid professional growth are the norm. Work on AI-driven projects that drive real change across industries and improve lives.

About the Role

Avathon is seeking a hands-on Product Marketer to help shape how our AI platform delivers value across industrial sectors. This role requires a balance of strategic thinking and tactical execution—ideal for a self-starter who can translate complex technology into compelling customer value. You'll work across product, sales, demand generation, and executive teams to define positioning, drive go-to-market plans, and influence pipeline and revenue growth. If you thrive in fast-paced, cross-functional environments and enjoy seeing your ideas drive real-world impact—this is the opportunity for you.

What You'll Do

• Own and evolve positioning and messaging for Avathon's Industrial AI platform and vertical applications (e.g., safety intelligence, predictive maintenance, energy optimization).
• Develop customer personas and buyer journeys across technical, operational, and executive decision-makers.
• Craft narratives that connect AI capabilities to business outcomes—especially around operational efficiency, safety, compliance, and innovation.
• Drive go-to-market (GTM) strategy for product launches, major feature releases, and industry-specific campaigns in collaboration with product management and demand generation.
• Build and deliver sales enablement content such as battle cards, one-pagers, pitch decks, ROI calculators, and product demos.
• Lead voice of the customer (VoC) efforts including interviews, win/loss analysis, and case study development to guide strategy and roadmap.
• Conduct market and competitive research to inform positioning and maintain category leadership.
• Develop product marketing content for web, analyst briefings, thought leadership, and field marketing programs.
• Manage product launch playbooks from pre-launch preparation to post-launch analysis.

What You Bring

• 5 - 7 years of product marketing experience in B2B enterprise software, preferably with AI, machine learning, or data platform products.
• Preferably an understanding of the AI/ML ecosystem and ability to translate technical innovation into market value.
• Demonstrated success owning product messaging, positioning, competitive intelligence, and GTM execution in fast-paced environments.
• Familiarity with both product-led growth (PLG) and enterprise sales models.
• Experience working cross-functionally with sales, product, and customer success to align messaging and drive adoption.
• Strong storytelling and writing skills with a portfolio of marketing assets or solution content.
• Preferably a background supporting solutions in regulated or mission-critical industries such as energy, aerospace, defense, or manufacturing is highly preferred.
• Proficiency with Salesforce, HubSpot, Powerpoint, Confluence, Figma, or related platforms is a plus.

Why Join Us

At Avathon, you'll be at the forefront of industrial transformation—helping some of the world's most essential industries unlock value from their data. We move with urgency, clarity, and purpose—and we're looking for bold, hands-on marketers who thrive on results. You'll have the opportunity to influence how industrial AI is understood, bought, and adopted—and help define a new category in the process.

Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.