SDR (demand Generation) Specialist

SDR (Demand Generation) Specialist

Avathon is revolutionizing industrial AI with a powerful platform that enables businesses to harness the full potential of their operational data. Our technology seamlessly integrates and contextualizes siloed datasets, providing a 360-degree operational view that enhances decision-making and efficiency. With advanced capabilities like digital twins, natural language processing, normal behavior modeling, and machine vision, we create real-time virtual replicas of physical assets, enabling predictive maintenance, performance simulation, and operational optimization. Our AI-driven models empower companies with scalable solutions for anomaly detection, performance forecasting, and asset lifetime extension—all tailored to the complexities of industrial environments.

Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. Thrive in a fast-scaling startup where agility, collaboration, and rapid professional growth are the norm. Work on AI-driven projects that drive real change across industries and improve lives.

Avathon India is seeking a Demand Generation Specialist to develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in the growth of Avathon by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them. You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs. You'll work closely with the sales and product teams to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS, including but not limited to: email marketing, content marketing, paid media, social media, web, SEO, marketing automation. Our ideal candidate is a self-starter that thrives in a fast-paced environment and is able to prioritize based on business goals.

What will you do:

• Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
• Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content and re-marketing
• Be a close partner to the SDR team to ensure quality, delivery, proper follow up and incorporate feedback into different marketing programs
• Forecast, track and report on marketing campaign performance including funnel conversion metrics
• Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action
• Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
• Work with sales to develop messaging, positioning and outreach tactics that engage prospects in new ways
• Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle
• Maintain knowledge of digital marketing best practices
• Maintain knowledge of Avathon's products, solutions, customer applications, competitive product differences with a focus on AI technologies

You will have:

• Bachelor's degree, preferably in marketing, communications, or related field
• 3-5 years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
• Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms
• Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
• Ability to use metrics to manage programs and measure success
• Proficiency with content creation, email marketing, and lead nurturing
• Quantitative analytical experience, strong communication skills and can turn complex concepts into compelling messaging and campaigns. Comfortable communicating with cross-functional teams and leadership
• Ability to manage multiple projects at the same time in a fast-paced environment
• Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs

Why Join Us?

• Collaborate with a global marketing team on high-visibility programs across key industries.
• Be part of a fast-growing company that's redefining the future of industrial AI and innovation.
• Gain exposure to a wide range of marketing functions and growth opportunities.
• Enjoy a supportive culture, and a mission-driven environment.

Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.