Growth Marketing
BasePower
About Base
Base is America's next-generation power company. We're rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About the Role
We're hiring a Growth Marketer to scale customer acquisition at Base. This is a role for a builder who wants to do their best work at a company that's building something that matters. You'll be responsible for helping millions of people discover a better way to power their homes, at a moment when reliability, cost, and the grid are top of mind.
This role is responsible for generating demand and building an efficient consumer growth engine: owning channel strategy, creative performance, and experimentation across the full funnel. You'll work closely with design, sales, and product to drive measurable growth while helping define how Base shows up as the first beloved energy company.
What You'll Do
- Own customer acquisition targets, with clear accountability for performance across key channels including but not limited to paid social, paid search, and direct mail.
- Operate a high-velocity creative engine, working closely with design to consistently develop, test, and scale winning creative.
- Design and run structured growth experiments across the funnel to unlock step-change improvements.
- Translate performance data into decisions, prioritizing what to double down on, what to fix, and what to shut down.
What You'll Bring
- 4–10+ years of hands-on growth experience, with direct ownership of paid acquisition in a consumer or consumer-adjacent business.
- Extensive hands-on experience with Meta and/or Google Ads.
- Experience operating in early-stage or unstructured environments.
- Comfortable working cross-functionally with design, sales, and product, translating growth goals into clear execution.
- Data-fluency, with the ability to connect ad platform performance, on-site behavior, and CRM outcomes.
About This Team
The Marketing team at Base is lean, high-ownership, and results-driven. We operate with clear accountability, tight feedback loops, and a strong bias towards action. Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.
Our Values
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone's an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we're creating. We work in-person. It's not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.