✨ About The Role
- The Head of Digital Marketing will develop and execute comprehensive digital marketing campaigns aimed at driving revenue and leads.
- The role involves monitoring and analyzing campaign performance data to optimize lead nurturing and conversion strategies.
- Collaboration with sales and product teams is crucial to align marketing activities with business objectives and revenue goals.
- The candidate will leverage AI and ChatGPT for personalized email marketing and predictive analytics.
- Continuous testing and improvement of website functionality and design based on user feedback and data analysis will be a key responsibility.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree in Marketing or a related field.
- They should possess over 8 years of experience in digital marketing, particularly in lead generation and customer journey mapping.
- A strong background in website analytics and account-based marketing is essential for success in this role.
- The candidate should be a world-class writer and copy editor, demonstrating excellent communication skills at all organizational levels.
- They must be data-driven and resourceful, with a scrappy approach to problem-solving.