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Workload Automation Product Marketing Manager

Lead development of global GTM strategy for Workload Automation products and messaging across markets simultaneously
Plano, Texas, United States
Senior
$106,900 – 171,000 USD / year
19 hours agoBe an early applicant
Broadcom

Broadcom

Designs and supplies semiconductor and infrastructure software solutions for networking, broadband, data center, storage, and wireless communications.

Product Marketing Manager – Automation Division (Workload Automation)

Broadcom's Automation Division is seeking an experienced Product Marketing Manager to drive global go-to-market strategy, messaging, and adoption for our industry-leading Workload Automation portfolio. This role is ideal for a seasoned expert who combines deep technical knowledge with exceptional storytelling, market insight, and execution discipline.

Key Responsibilities

  • Develop compelling product positioning, value propositions, and differentiated messaging for Workload Automation offerings.
  • Lead GTM strategy for new releases, capabilities, and market launches; partner closely with Product Management, Sales, Enablement, and Customer Success.
  • Create high-quality content including solution briefs, white papers, customer success stories, competitive analysis, customer presentations, and sales enablement tools.
  • Serve as a subject-matter expert for Workload Automation across internal teams, customer conversations, webinars, events, and analyst engagements.
  • Conduct ongoing market, customer, and competitive research to inform strategy and product direction.
  • Drive pipeline-building initiatives in partnership with Global Marketing, ensuring alignment across campaigns and regional execution.

Required Qualifications

  • Bachelors and 12+ years of related experience
  • 7+ years hands-on experience in Workload Automation, including deep familiarity with enterprise scheduling, orchestration, and automation ecosystems.
  • Proven ability to translate technical capabilities into clear, compelling business value for ITOps, DevOps, and DataOps personas.
  • Exceptional written and verbal communication skills; demonstrated ability to produce high-quality technical and executive-level content.
  • Strong analytical, competitive research, and strategic planning skills.
  • Experience working in highly cross-functional environments with product, engineering, and sales organizations.

Preferred Qualifications

  • Background with Autosys, Automic, Control-M, or similar workload automation platforms.
  • Experience in enterprise software, automation, observability, or related IT operations domains.
  • Ability to present confidently to large audiences, analysts, and senior executive stakeholders.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $106,900 - $171,000.

As a valued member of our team, you'll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company's growth. All subject to relevant plan documents and award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

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Workload Automation Product Marketing Manager
Plano, Texas, United States
$106,900 – 171,000 USD / year
Product
About Broadcom
Designs and supplies semiconductor and infrastructure software solutions for networking, broadband, data center, storage, and wireless communications.