✨ About The Role
- The Digital Marketing Specialist will design, execute, and optimize multi-channel marketing campaigns to drive pipeline growth and revenue.
- This role requires balancing global strategies with local execution to adapt campaigns to regional needs.
- The candidate will manage and optimize paid advertising across multiple channels to maximize campaign ROI.
- Building and maintaining relationships with content sponsors is a key responsibility to ensure high visibility and engagement.
- The role involves analyzing campaign performance data and providing insights for continuous improvement.
âš¡ Requirements
- The ideal candidate will have experience in B2B Growth Marketing and Demand Generation, particularly within a technology or SaaS company.
- A strong background in managing paid media campaigns across platforms such as Google Ads and LinkedIn is essential.
- The candidate should possess analytical skills to draw insights from KPIs and leverage data for decision-making.
- Excellent communication and collaboration skills are necessary to work effectively with cross-functional teams.
- Attention to detail is crucial for developing compelling ad copy and creative that aligns with the brand voice.