Senior Marketing Data Analyst

Senior Marketing Data Analyst

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI.

The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace's platform and services are supported by over 2,400 employees around the world.

Job Description:

The Senior Marketing Data Analyst plays a key role in the Global Marketing Analytics team, turning complex marketing, sales, and partner data into clear, defensible insights that support decision-making across Marketing, Sales, and Revenue leadership. This is a collaborative, problem-solving role with end-to-end ownership of marketing performance measurement - from data quality and funnel health, through campaign and event analysis, to attribution, pipeline impact, and executive-level reporting.

This is a hybrid opportunity 3 days a week from our London office.

How You'll Work

• Proactively identify issues, patterns, and opportunities in data.
• Work comfortably with ambiguity to turn messy data into usable insight.
• Share knowledge generously and help others understand what the data means.
• Ask "why" as often as "what" and challenge assumptions with evidence.
• Care deeply about data quality, clarity, and decision impact.

Core Responsibilities – Data & Analysis

• Own global marketing funnel reporting (Lead → MQL → Opportunity → Pipeline).
• Deliver decision-ready insights that explain what's happening and why it matters.
• Analyse global, regional, and partner campaign performance across channels.
• Maintain marketing attribution logic across HubSpot and Salesforce, documenting assumptions and limits.
• Produce executive-ready reporting for reviews, QBRs, and all-hands.
• Contribute to forward-looking analysis such as lightweight forecasting and scenario modelling.

Salesforce, HubSpot & Data Quality

• Build and maintain Salesforce reports and dashboards used globally.
• Work confidently in HubSpot to analyse campaign performance, lead behaviour, and lifecycle progression.
• Ensure alignment between HubSpot and Salesforce data and definitions.
• Identify data gaps and hygiene issues; partner with Marketing Ops, RevOps, and IT to resolve.
• Support enablement through documentation and office-hours-style support.

Qualifications & Experience

• Experience in marketing, revenue, or commercial analytics.
• Strong Salesforce reporting and dashboard expertise.
• Hands-on experience with HubSpot for campaign, lead, and lifecycle analysis.
• Experience with BI tools such as Power BI or Tableau.
• Strong communication and stakeholder-management skills; able to explain insights and limitations clearly.
• Comfort working with imperfect data and ambiguity; strong problem-solving approach.
• Nice to have: Interest or experience in forecasting, planning, or predictive analysis.
• Nice to have: Ability to translate advanced analysis into practical recommendations.
• Nice to have: Experience working in global, multi-region marketing organisations.

Benefits:

• 23 days' holiday + all public holidays, rising to 25 days after 2 years of service,
• Additional day off for your birthday,
• Private medical insurance which covers you, your cohabiting partner and children,
• Life insurance of 4 times your base salary,
• Salary sacrifice pension scheme,
• Enhanced family leave,
• Confidential Employee Assistance Program,
• Cycle to work scheme.