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Director, Account Based Marketing - Remote Eligible
Own and execute Fictiv's account-based marketing strategy from start to finish.
Senior
$137,000 - 180,000 USD / year
1 week ago
Fictiv
Fictiv is a platform that connects manufacturers with customers for fast and efficient prototyping and production.
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✨ About The Role
- The Director of Account Based Marketing will be responsible for developing and executing multi-channel outbound and ABM campaigns.
- This role involves collaborating with sales to create targeted account lists and ensuring alignment on campaign initiatives.
- The candidate will need to manage and forecast ABM campaign spending while optimizing for efficiency.
- In-depth research and analysis will be required to inform ABM strategies and identify effective marketing materials.
- The role includes tracking and reporting on campaign performance and success metrics to stakeholders.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in B2B account-based marketing, demonstrating a strong understanding of targeted marketing strategies.
- A business degree is preferred, indicating a solid foundation in marketing principles and practices.
- The successful individual will possess a background in CRM and marketing automation tools, particularly Salesforce and Marketo.
- Strong collaboration skills are essential, as the role requires working closely with various internal teams, including sales and product.
- The candidate should have a proven track record of executing high-level marketing strategies and campaigns effectively.
Director, Account Based Marketing - Remote Eligible
$137,000 - 180,000 USD / year
Growth
About Fictiv
Fictiv is a platform that connects manufacturers with customers for fast and efficient prototyping and production.