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Director, Account Based Marketing - Remote Eligible
Develop and execute multi-channel account-based marketing campaigns to drive user acquisition.
Senior
$137,000 - 180,000 USD / year
3 weeks ago
Fictiv
Fictiv is a platform that connects manufacturers with customers for fast and efficient prototyping and production.
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✨ About The Role
- The Director of Account Based Marketing will be responsible for developing and executing multi-channel outbound and ABM campaigns.
- This role requires collaboration with sales to create targeted account lists and deliver quality opportunities while monitoring key performance metrics.
- The candidate will manage ABM campaign ad spending and will need to pivot strategies based on performance insights.
- Ongoing reporting and analysis of campaign effectiveness will be crucial to inform future marketing strategies.
- The role includes maintaining a library of templates for sales prospecting and optimizing intent data tools to enhance marketing efforts.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in B2B account-based marketing, demonstrating a strong understanding of targeted marketing strategies.
- A business degree is preferred, indicating a solid educational background in relevant fields.
- The candidate should possess a strong collaboration capability to work effectively with various internal stakeholders, including sales and marketing teams.
- Experience with different styles of ABM marketing, including 1:Many, 1:Few, and 1:1 approaches, is essential for success in this role.
- The successful individual will be data-oriented, with a creative and strategic mindset to drive impactful marketing outcomes.
Director, Account Based Marketing - Remote Eligible
$137,000 - 180,000 USD / year
Growth
About Fictiv
Fictiv is a platform that connects manufacturers with customers for fast and efficient prototyping and production.