Product Marketing Manager (ai - native, Developer Community)

Product Marketing Manager (Developer Community)

First Resonance is building the Factory OS for high-consequence manufacturing. We're looking for a Product Marketing Manager (Developer Community) to help our developer ecosystem grow — including engineers, technical operators, solutions teams, partners, and builders who extend, integrate, and advocate for our platform.

This PMM will own the strategy and execution of developer community and developer marketing: from messaging and content to programs, events, advocacy, and measurable pipeline impact. The ideal candidate is AI-native and uses modern AI tooling to research, draft, iterate, measure, and scale.

Build & Lead Developer Community Programs

• Design and run a developer community strategy that grows awareness, engagement, and advocacy.

• Launch community programs (office hours, working groups, champions/ambassadors, partner spotlights, community challenges).

• Develop a community calendar across in-person and virtual touchpoints (meetups, conference activations, webinars, roundtables).

• Establish feedback loops that translate community signals into product, documentation, and roadmap inputs.

Own Developer Messaging & Narratives

• Craft clear, technical, developer-resonant positioning for our platform and key product areas (integrations, data, APIs, automation, AI features).

• Maintain an opinionated point of view on where manufacturing software is going (agentic workflows, traceability, quality systems, modern data platform patterns) and translate that into content and talk tracks.

• Create and continuously refine developer personas and journey maps (from first touch → activation → adoption → advocacy).

Create High-Impact Developer Content

• Produce developer-facing content: quickstarts, integration guides, best-practice playbooks, sample projects, release messaging, and technical blog posts.

• Build "content systems" (templates, reusable outlines, distribution checklists, repurposing pipelines) to scale output without sacrificing accuracy.

• Partner with Product/Engineering to turn product knowledge into assets that reduce friction and increase adoption.

Drive Adoption and Revenue Outcomes

• Define and measure funnel metrics for developer programs (activation, retention, advocacy) and connect them to downstream business outcomes (SQL/SQO influence, expansion, partner-sourced opportunities).

• Build launch playbooks for developer-facing releases and integrations (announcement, docs, community amplification, enablement).

• Collaborate with Sales, Solutions, and Customer Success on enablement assets tailored to technical buyers and champions.

Who You'll Work With

• Product & Engineering (for roadmap, technical accuracy, launches)

• Forward Deployed Engineering (for real customer workflows and field learnings)

• Sales & RevOps (for pipeline impact, enablement, target-account programs)

Minimum Qualifications

• Experience in product marketing, developer marketing, community, or technical marketing.

• Track record building communities and/or developer programs that drive measurable engagement and business impact.

• Strong writing and storytelling skills for technical audiences (engineers, builders, operators).

• Comfortable collaborating deeply with technical teams and translating product capabilities into developer-friendly value.

• Strong project management and ability to run cross-functional programs end-to-end.

"AI-Native" Requirements (Critical)

You don't just "use AI" — you operate differently because of it:

• You have a repeatable workflow for AI-assisted research, synthesis, writing, editing, and iteration (while maintaining factual accuracy).

• You can build lightweight automation around content production and distribution (prompt libraries, templates, evaluation checklists, repurposing pipelines).

• You use AI tools to instrument and analyze performance (content effectiveness, community engagement signals, attribution insights).

• You have strong judgment about when AI helps and when human craft and technical validation are required.

Preferred Qualifications (Nice to Have)

• Experience in hardtech / industrial / manufacturing / aerospace / defense / energy / robotics markets.

• Familiarity with developer ecosystems: APIs, integrations, SDKs, docs, technical enablement, product-led growth.

• Experience working with or marketing data platforms, workflow software, or AI-driven products.

• Experience running conference activations, meetups, or ambassador programs in technical communities.