Marketing Manager

Marketing Manager

The Marketing Manager will be a key operational and execution-focused member of the marketing team, directly supporting the Vice President of Marketing in driving and executing full-funnel marketing strategies. This hands-on role involves coordinating and implementing integrated campaigns, managing day-to-day execution across various channels, and ensuring seamless collaboration with Go-to-Market (GTM) teams. The manager will be instrumental in translating strategic objectives into measurable, effective marketing activities to generate qualified leads and amplify the Govini brand.

This role is a full-time position located out of our office in Arlington, VA.

This role may require up to 5% travel.

Scope of Responsibilities

• Assist the VP in the tactical execution and management of paid media campaigns (SEO/SEM, display, social), including coordinating with agencies, managing creative assets, and monitoring daily performance to ensure alignment with budget and ROI goals.
• Manage the daily operational updates and content scheduling for owned digital channels, including the corporate website and email marketing platform, focusing on improving user experience and conversion paths.
• Coordinate with the Content and Paid Media teams to schedule and execute the amplification of core content assets across paid media and internal promotional channels.
• Serve as the primary marketing point-of-contact for the Events team, managing the execution of geo-targeted marketing support and ensuring all event-related campaigns are accurately tracked and integrated.
• Be a hands-on user and administrator for key marketing technology tools, including SalesForce, to ensure accurate campaign tracking, lead data flow, and reporting readiness for the VP.
• Support the coordination with Sales and GTM teams on lead handoff processes, ensuring timely follow-up, accurate lead scoring, and maintaining the successful progression of leads through the funnel.
• Manage the collection, organization, and initial analysis of campaign performance data against defined KPIs, preparing regular reports and dashboards for the VP of Marketing.

Qualifications

• U.S. Citizenship is required

Required Skills:

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 5+ years of progressive experience in marketing, with a focus on B2B or B2G environments, preferably within the defense, national security, or technology sectors.
• Proven experience in the execution and tactical management of digital marketing channels, including paid media (e.g., Google Ads, LinkedIn) and email marketing.
• Solid, hands-on experience using CRM systems (ideally SalesForce) and other marketing automation tools for campaign setup, reporting, and lead management.
• Excellent organizational and project management skills with a demonstrated ability to manage multiple campaigns and deadlines simultaneously.
• Experience working effectively with sales and cross-functional GTM teams to support lead generation and pipeline goals.
• Strong attention to detail with the ability to interpret basic performance data and contribute to data-driven marketing decisions.
• Excellent written and verbal communication skills for coordinating with internal teams and external partners.

Desired Skills:

• Experience in or exposure to the national security, intelligence, or defense technology space.
• Experience in a startup or other entrepreneurial environment.

We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we're eager to hear from you.

Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.