Marketing Manager, Paid Media

Marketing Manager, Paid Media

Harbinker is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinker's best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinker: Familiar Form, Revolutionary Foundation.

Role Overview

We are seeking a marketing manager, paid media to own and scale Harbinker's paid acquisition and digital advertising strategy. This role will be responsible for planning, executing, and optimizing campaigns that drive qualified demand, dealer interest, fleet leads, and brand awareness across key channels.

You will operate at both the strategic and executional level—managing budgets, launching campaigns, analyzing performance, and continuously optimizing for ROI. This is an ideal role for someone who thrives in a fast-paced startup environment and enjoys building from the ground up.

Key Responsibilities

Paid Media Strategy & Planning

• Develop and own Harbinker's paid media strategy across channels such as Google, LinkedIn, Meta, YouTube, and programmatic
• Align campaigns with business objectives (e.g., fleet acquisition, dealer recruitment, product launches, brand awareness)
• Identify new growth opportunities through emerging platforms, formats, and targeting strategies

Campaign Execution & Optimization

• Build, launch, and manage campaigns end-to-end: targeting, bidding, budgeting, creative testing, and pacing
• Continuously optimize performance to improve CPL, CPA, and overall ROI
• Manage retargeting, lookalike, and ABM-style campaigns for B2B audiences

Budget Ownership & Forecasting

• Own and manage paid media budgets across platforms
• Forecast spend, results, and pipeline contribution
• Make real-time budget reallocations based on performance

Analytics & Reporting

• Track and analyze campaign performance using tools such as Google Analytics, ad platform dashboards, and CRM data
• Build dashboards and regular reporting for leadership
• Translate data into insights and recommendations

Funnel & Conversion Optimization

• Partner with web, product marketing, and demand gen teams to optimize landing pages, forms, and lead flows
• Improve conversion rates throughout the funnel—from first click to sales handoff
• Implement and test new CRO strategies

Creative & Messaging Collaboration

• Partner with product marketing, design, and content teams to develop compelling ad creative
• Test messaging, formats, and visuals tailored to different personas (fleets, dealers, upfitters, enterprise buyers)
• Ensure consistency with Harbinker's brand voice and value propositions

Cross-Functional Collaboration

• Work closely with Sales, Product, and Revenue Operations to align on lead quality, targeting, and attribution
• Support product launches and major announcements with integrated paid campaigns

Qualifications

Required

• 5–10+ years of experience managing paid media or performance marketing campaigns
• Strong hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, and YouTube
• Proven ability to manage and optimize significant advertising budgets
• Deep understanding of B2B funnels, attribution, and lead quality
• Strong analytical skills and comfort working with performance data
• Excellent communication and stakeholder management skills

Preferred

• Experience in B2B, SaaS, hardware, automotive, or climate tech
• Familiarity with fleet, logistics, or commercial vehicle markets
• Experience with ABM strategies
• Working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Startup or high-growth company experience

Key Benefits & Perks:

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits
• Cell Phone Stipend
• Complimentary Meals & Stocked Kitchens

California Pay Range

$85,000 - $115,000 USD