Content & Social Growth Manager

Content & Social Growth Manager

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

Role Overview

ID.me is seeking a creative and analytically-driven Content & Social Growth Manager to lead our consumer-facing content strategy and drive organic growth across all digital channels. This role will architect and execute a comprehensive content ecosystem that educates, engages, and converts our 152+ million user community while establishing ID.me as the trusted voice in digital identity.

You will own the creation and distribution of content across social media, blog, SEO, and emerging AI-powered channels. You'll leverage data-driven insights and cutting-edge AI tools to optimize content performance, improve discoverability, and scale our organic reach. This role requires both creative storytelling ability and technical fluency in SEO, social algorithms, and agentic AI optimization.

This is a highly cross-functional role that partners closely with Product Marketing, Brand, Community, Customer Support, and Growth teams to deliver content that drives awareness, engagement, and user acquisition while maintaining ID.me's commitment to privacy, security, and accessibility.

Responsibilities

Content Strategy & Creation

• Develop and execute a comprehensive content strategy that drives organic growth across owned channels, with clear KPIs for traffic, engagement, and conversion.
• Create compelling, consumer-facing content including blog posts, social media content, guides, tutorials, FAQs, and multimedia assets that simplify complex identity and security topics.
• Build content frameworks that educate users on digital identity, privacy protection, fraud prevention, and the benefits of the ID.me platform.
• Ensure all content aligns with brand voice, is accessible to diverse audiences, and reflects ID.me's mission of "No Identity Left Behind."

Social Media Management

• Manage ID.me's social media presence across platforms including Twitter/X, LinkedIn, Instagram, Facebook, TikTok, Reddit and emerging channels.
• Develop platform-specific strategies that drive engagement, community growth, and brand awareness among consumer audiences.
• Create and curate social content calendars, working cross-functionally to amplify product launches, company news, and community stories.
• Monitor social conversations, engage with users authentically, and serve as a voice of the customer back to internal teams.
• Track social media metrics and optimize content strategies based on performance data and platform algorithm changes.

AI & Agentic Optimization

• Leverage generative AI tools to enhance content velocity, research efficiency, and creative ideation while maintaining quality and brand standards.
• Optimize content for AI-powered search and discovery, including LLM citation, voice search, and conversational AI interfaces.
• Develop strategies to ensure ID.me appears in AI-generated responses from ChatGPT, Claude, Gemini, and other AI assistants.
• Experiment with emerging agentic AI tools and platforms to expand ID.me's digital footprint and discoverability.

Growth & Analytics

• Set clear OKRs and KPIs for organic growth, tracking metrics including organic traffic, social engagement, content conversions, and brand sentiment.
• Use data and analytics tools to measure content performance, identify trends, and continuously optimize strategies.
• Conduct A/B testing on headlines, formats, distribution channels, and CTAs to improve content effectiveness.
• Report regularly on content performance and ROI to leadership, translating metrics into actionable insights.

Qualifications

• 5–8 years of experience in content marketing, social media management, or growth marketing, preferably in consumer tech, SaaS, or digital services.
• Proven track record of driving measurable organic growth through content and social media strategies.
• Strong portfolio demonstrating creative content creation across formats, from long-form articles to short-form social content.
• Proficiency with social media management tools, analytics platforms (Google Analytics, social listening tools), and SEO tools (Ahrefs, SEMrush, or similar).
• Understanding of emerging trends in AI search optimization, including LLM citation strategies and conversational AI discovery.
• Excellent writing and editing skills with the ability to simplify complex technical topics for general audiences.
• Bonus: Experience in identity verification, cybersecurity, fintech, or government technology sectors.

AI Competency

We are a team of AI optimists and heavily use these tools to improve our work and velocity. As a part of this interview you will be required to demonstrate a project you are actively working on that involves prompting and working with the latest models. This can be an app you're building, personal site creation, generation of presentations or media, really anything that involves a lot of prompting. No work related projects allowed.

What we're testing for:

• Knowledge and frequent use of the most recent tools
• Understanding of the LLM landscape (model building expertise is not required!)
• Excitement about and dedication to getting better with AI

If you find that you're a great match for this role but miss this component, please take the time to invest effort into speedrunning the learning path. It's possible to learn these skills quickly with deliberate practice.