✨ About The Role
- Lead the development and execution of go-to-market strategies for new product launches
- Conduct market research to identify trends, competitive landscape, and customer needs to inform product strategy and positioning
- Serve as a center of excellence for competitive intelligence, leveraging insights to inform product marketing workstreams
- Develop sales collateral, tools, and training materials to empower the sales team and drive customer advocacy
- Establish the product marketing team for the primary business line and segments, with opportunities for both individual contribution and team management
âš¡ Requirements
- Experienced B2B product marketing leader with a track record of success in a growth-stage company environment
- Skilled in developing compelling product positioning and messaging that resonates with target audiences
- Strong strategic thinker with the ability to translate complex technical information into easy-to-understand content
- Comfortable operating in a multi-product environment and supporting sales teams
- Proven ability to build and manage high-performance teams in the identity, payments, or trust and safety domain