Field Marketing Manager

Field Marketing Manager

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

Reporting to the VP of Enterprise Marketing, the Field Marketing Manager is a critical, execution-focused role responsible for driving the regional go-to-market strategy for our Enterprise business. This is a junior-level position ideal for a motivated marketer who excels at building sales relationships and creating high-impact, memorable in-person experiences that directly contribute to pipeline generation.

You will be responsible for planning and executing a calendar of field activities—including trade shows, executive dinners, regional roadshows, and third-party conferences. You will work closely with our Enterprise Sales team to ensure they are equipped to convert face-to-face interactions into business opportunities.

Responsibilities

Field Event Execution

• Own the end-to-end planning and execution of all regional field marketing events (e.g., trade shows, conferences, and intimate executive dinners).
• Manage vendor relationships, coordinate booth design/inventory, and oversee all on-site logistics to ensure a premium, consistent brand experience.
• Travel to key events to oversee setup, manage staff, and ensure smooth operations.

Sales Collaboration & Enablement

• Collaborate directly with Enterprise Sales to identify target accounts and align all field activities with regional sales priorities.
• Maximize event ROI by providing the sales team with comprehensive pre-event briefings, clear messaging, and structured follow-up enablement.
• Gather feedback from the field to inform future marketing strategies and content needs.

Campaign Support & Demand Generation

• Collaborate with the Sales and Marketing teams to drive pre-event promotion and post-event follow-up campaigns.
• Rigorously track and report on key performance metrics (Leads, Meetings, Pipeline Influence) to inform and optimize marketing investment.
• Manage regional field marketing budgets, ensuring all programs are delivered on time and within scope.

Qualifications

• 2–4+ years of experience in B2B marketing, specifically in field marketing, event management, or sales support roles.
• Demonstrated success in complex event execution and logistics management (e.g., trade shows, conferences, VIP dinners).
• Exceptional project management and organizational skills, with the proven ability to manage simultaneous, high-priority events in a fast-paced environment.
• Excellent written and verbal communication skills; confident in collaborating with sales teams and vendors.
• Data-driven mindset with the ability to track budgets and report on event performance.
• Willingness to travel up to 30-40% to support events across the region.
• Thrives in a mission-driven, high-growth environment.

Pay Range: $128,000 - $150,000 USD