Marketing Manager, Customer Programs & Brand Partnerships

Marketing Manager, Customer Programs & Brand Partnerships

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

Role Overview

ID.me is seeking a strategic, creative, and execution-focused Marketing Manager to drive our customer programs and co-branded campaigns. This person will be responsible for partnering with our commercial customers and developing strategy, managing, and scaling co-branded marketing campaigns that drive consumer engagement and value across a diverse set of commercial customer verticals — from travel to apparel to technology to auto and more.

This is a Marketing role that works closely with Sales, Customer Success, Creative, and Digital Marketing, ensuring each campaign is grounded in business objectives, brand-aligned, and delivers results for both ID.me and its partners.

Responsibilities

Strategy & Planning

• Partner with Marketing, Product, Sales, Onboarding, Customer Success to identify co-branded marketing opportunities and understand customer goals.
• Translate business needs into compelling marketing strategies that balance customer and ID.me business and brand objectives.
• Develop creative briefs that guide internal Creative, Content, and Design teams in developing campaign assets.

Campaign Development

• Project-manage the end-to-end development of co-branded marketing campaigns — from concept through execution.
• Coordinate with Creative and Design teams to produce high-impact assets tailored to each campaign and audience.
• Serve as the liaison between ID.me and partner marketing teams to secure feedback, align on messaging, and obtain approvals.

Execution & Optimization

• Collaborate with ID.me's Media team to launch and optimize campaigns across channels, including email, social, display, and events/on-site.
• Monitor performance metrics and adjust tactics to maximize impact and partner satisfaction.
• Document learnings and contribute to the continuous improvement of ID.me's co-branded marketing playbook.

Customer Consultation & Marketing Advisory

• Serve as a strategic marketing advisor to ID.me's customers, guiding offer structure and benefit design to ensure relevance and appeal to targeted consumer communities.
• Provide consultative support on messaging, tone, and positioning that resonates with community audiences such as Military, Students, First Responders, and more
• Leverage internal resources and insights to help partners understand community demographics and behaviors, enabling smarter, audience-informed campaign decisions.

Qualifications

The qualifications below are ideal, but not all are required. We encourage candidates to apply if they satisfy some, but not all of the qualifications.

• 4–8 years of experience in marketing, ideally with co-branded, partner, or B2B2C campaigns.
• Proven ability to manage cross-functional projects with multiple stakeholders and timelines.
• Strong understanding of marketing channels and campaign development processes.
• Exceptional communication and presentation skills, with a knack for translating business needs into actionable marketing briefs.
• Comfort operating in a fast-paced, dynamic environment with a bias toward execution.
• Experience working with external brand teams or agencies a plus.

Ideal candidate also has:

• Passion for crafting the right message for the right audience through the right channel at the right time.
• Curiosity to understand the needs and wants of our members and our customers.
• Ability to thrive when there are changing priorities and shifting of gears.
• Strong oral and written communication skills.
• Team player with a strong, self-managing work ethic.
• Self-starter, proactive, passion for learning and continuous improvement.

Mountain View, CA Pay Range

$193,999 - $213,219 USD