Martech Operations Manager

Martech Operations Manager

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

ID.me is seeking a MarTech Operations Manager to own the day-to-day operations, implementation, and optimization of our marketing automation systems, data flows, and campaign enablement across teams. This role ensures data integrity, seamless audience syncs, accurate event tracking, and reliable automation to enable personalized, measurable, and scalable marketing programs. You'll collaborate closely with Lifecycle Marketing, Product, Data Engineering, Analytics, and platform partners to manage integrations, streamline workflows, and continuously enhance ID.me's marketing technology ecosystem.

Responsibilities

• Manage and optimize ID.me's marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and related systems.
• Oversee campaign operations, including setup, QA, deployment, and performance monitoring across CRM channels.
• Ensure data pipelines, event triggers, and audience syncs operate seamlessly across marketing and product systems.
• Maintain data hygiene, compliance, and segmentation logic, ensuring member engagement campaigns are accurate and reliable.
• Partner with Data Engineering to implement and validate event tracking and marketing data flows.

• Build and maintain automated workflows and customer journeys to support lifecycle programs, retargeting, and transactional communications.
• Identify and execute opportunities to streamline campaign processes, reduce manual work, and improve system efficiency.
• Troubleshoot and resolve technical issues related to data syncs, campaign delivery, and workflow automation.

• Maintain data quality standards across CRM, CDP, and analytics tools, ensuring accuracy in targeting and reporting.
• Collaborate with Analytics to ensure marketing data structures support performance measurement, attribution, and optimization.
• Monitor system performance metrics and proactively identify areas for improvement in automation, deliverability, and data flow reliability.

• Work closely with Lifecycle, Growth, and Product Marketing teams to support campaign launches and personalization initiatives.
• Partner with Engineering and Data teams to ensure proper event tracking, API integrations, and data availability.
• Provide technical expertise and support for MarTech tool adoption, onboarding, and governance.

• Stay current on MarTech trends, CRM innovations, and data privacy best practices (e.g., GDPR, CAN-SPAM, CCPA).
• Evaluate new tools and technologies to improve efficiency, scalability, and personalization capabilities.

Qualifications

The qualifications below are ideal, but not all are required. We encourage candidates to apply if they satisfy some, but not all of the qualifications.

• 5–7 years of experience in marketing operations, marketing automation, or MarTech implementation at a high-growth B2C, eCommerce, or tech company.
• Hands-on experience with CRM and automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar systems.
• Familiarity with data integration and ETL processes, CDPs, and API-based connections between MarTech systems.
• Proficiency with segmentation, event triggers, and audience management.
• Working knowledge of SQL, JSON, or scripting for data manipulation and system QA (preferred but not required).
• Experience building and maintaining automation workflows, triggers, and audience logic.
• Demonstrated ability to improve process efficiency and drive automation scalability.
• Proven track record of working cross-functionally with Marketing, Data, Engineering, and Product teams.
• Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field.

• Comfort operating in dynamic environments with evolving priorities.
• A self-starter mindset with strong ownership, curiosity, and drive for continuous improvement.
• A team-first attitude with a bias for collaboration and results.

Mountain View, CA Pay Range

$158,523 - $226,840 USD