Principal Designer - Internal Tools
ID.me
Principal Designer - Internal Tools
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.
Here's a detailed Principal UX Designer – Internal Tools job description tailored for ID.me:
Principal UX Designer – Internal Tools
Location: Flexible / Remote (U.S.) Department: Product Design Reports to: Director of Product Design
About ID.me
ID.me is a digital identity network that simplifies how individuals securely prove and share their identity online. We're on a mission to make digital identity as simple, secure, and portable as a physical ID card. Our platform serves millions of users, helping them access government services, healthcare, e-commerce discounts, and financial benefits.
Role Overview
As a Principal UX Designer for Internal Tools, you will lead the user experience vision and strategy for the systems and applications that empower ID.me's internal teams—such as Operations, Support, Trust & Safety, and Engineering. You will design intuitive, efficient, and scalable tools that streamline workflows, improve data visibility, and enhance employee productivity.
This role is ideal for a systems thinker and hands-on design leader who thrives on complex problem-solving, cross-functional collaboration, and high-impact design outcomes.
Responsibilities
Own the UX vision for ID.me's internal tools ecosystem—establishing design principles, frameworks, and standards.
Collaborate closely with product managers, engineers, operations leaders, and data teams to define user needs and workflow requirements.
Conduct user research and usability testing with internal stakeholders to identify pain points and optimize operational efficiency.
Design end-to-end experiences—from high-level concepts and information architecture to detailed interaction and visual design.
Create and maintain design systems and patterns tailored for internal platforms to ensure consistency and scalability.
Advocate for the user—translate operational complexity into intuitive interfaces that enable teams to act confidently and efficiently.
Mentor other designers and influence the broader UX practice across ID.me, fostering a culture of evidence-based design.
Partner with data teams to measure design impact using KPIs such as task completion rates, user satisfaction, and system adoption.
Qualifications
Required:
10+ years of professional UX/UI design experience, with at least 5 years designing complex, data-rich internal or enterprise tools.
Proven experience designing admin dashboards, workflow systems, or operational interfaces.
Exceptional skills in information architecture, interaction design, and prototyping (Figma, Axure, or similar).
Strong facilitation and collaboration skills; experience working with multidisciplinary teams.
Demonstrated ability to simplify complexity and design for scale and efficiency.
Excellent storytelling and communication abilities to influence design decisions at all levels.
Preferred:
Background in SaaS, identity verification, fintech, or security-related products.
Familiarity with design systems and component libraries.
Experience conducting UX research and translating insights into actionable design recommendations.
Prior experience working in a fast-paced, agile environment.
Why ID.me?
Meaningful mission improving trust and access in the digital world.
Collaborative, innovative culture focused on user-centered outcomes.
Opportunities for professional growth and thought leadership.
Competitive compensation, equity options, and comprehensive benefits.