Principal Product Manager - Superapp

Principal Product Manager - SuperApp

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

About The Role

ID.me is seeking a Principal Product Manager to lead the strategy and execution for SuperApp — the unified application experience that brings together Wallet, Shopping, Healthcare, Travel, Finance, and more into one seamless member journey. The SuperApp is the entry point for over 150 million ID.me members to manage their identity, discover benefits, and engage with partners, and it is central to ID.me's mission to provide a secure, portable digital identity that works everywhere.

As a Principal PM, you'll define how SuperApp orchestrates capabilities from Wallet and other Apps domains, ensuring a consistent, trustworthy, and delightful experience across web and mobile. You'll be responsible for setting the vision of how members interact with identity and credentials daily, driving adoption across categories, and ensuring that SuperApp becomes the "front door" to ID.me's ecosystem. You will partner with Platform Graph, Devices, and Credentials PMs, and work closely with Design, Engineering, Risk, and Compliance to balance usability, trust, and regulatory obligations.

Responsibilities

• Product Leadership: Define and own the vision and roadmap for ID.me's SuperApp as the unified member experience.
• Experience Orchestration: Ensure Wallet, Shopping, Healthcare, Travel, Finance, and other domain apps integrate seamlessly into the SuperApp.
• User Engagement: Design cross-category features that drive adoption, engagement, and retention while reinforcing trust and security.
• Authentication & Recovery: Integrate SuperApp with Wallet's AAL2 authentication, account recovery, and credential lifecycle flows.
• Personalization & Discovery: Build recommendation and discovery features that surface relevant credentials, benefits, and offers to members in real time.
• Cross-Team Collaboration: Partner with Wallet, Domain Apps, and Platform teams to ensure consistent UX, compliance, and identity flows across the ecosystem.
• Compliance & Trust: Ensure SuperApp experiences align with regulatory requirements (HIPAA, PCI, NIST 800-63-4) and embed risk/fraud protections.
• Analytics & Feedback: Define KPIs for SuperApp adoption, engagement, and cross-category usage; instrument SuperApp for analytics and feedback loops.
• Evangelism: Serve as the product voice for SuperApp, communicating its role as the entry point for members and partners in the identity ecosystem.

Qualifications

• 10+ years of product management experience, with significant work in consumer-facing apps at scale.
• Proven track record of delivering multi-domain or super-app experiences, ideally in fintech, identity, commerce, or regulated industries.
• Strong technical fluency with APIs, SDKs, authentication, and app ecosystems.
• Deep understanding of UX for security-sensitive applications, personalization systems, and partner integrations.
• Familiarity with regulatory standards (NIST 800-63, HIPAA, PCI DSS) and their impact on consumer applications.
• Exceptional communication and stakeholder management skills; ability to influence across multiple platform and apps teams.
• Strategic mindset with hands-on execution skills to deliver measurable impact.

Key Success Metrics

• SuperApp Adoption: #/% of ID.me members actively using the SuperApp.
• Cross-Category Usage: % of members engaging with multiple categories (Wallet + Shopping, Wallet + Healthcare, etc.).
• User Trust: NPS/CSAT for SuperApp; reduced friction in identity and credential workflows.
• Retention & Engagement: DAU/MAU ratios, session frequency, and average time spent.
• Partner Integration Impact: #/% of partner benefits or services accessed via SuperApp.

Why Join ID.me?

This is a high-visibility principal PM role at the heart of ID.me's member experience. You'll define how the SuperApp becomes the trusted entry point to ID.me's ecosystem, orchestrating identity, Wallet, and domain-specific experiences into one seamless journey. You'll shape how millions of members discover and use identity and commerce every day, and how partners integrate with the ID.me platform. Help us build the identity layer of the internet.