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(senior) Marketing Director, Martech - Remote Eligible
Lead the strategic design and optimization of ID.me's comprehensive marketing technology stack.
Senior
1 week ago
✨ About The Role
- The Senior Marketing Director, Martech will lead the strategic design of a comprehensive Martech stack to optimize member engagement throughout the customer lifecycle.
- This role involves building and optimizing marketing technologies that support personalized, data-driven lifecycle marketing campaigns.
- The candidate will evaluate and recommend Martech vendors and solutions, ensuring scalability, efficiency, and integration alignment.
- The role requires assessing emerging technologies to identify opportunities for innovation and competitive advantage.
- The candidate will lead the integration of solutions, ensuring seamless interoperability between tools, platforms, and systems within the Martech ecosystem.
âš¡ Requirements
- The ideal candidate will have over 8 years of experience in marketing technology, demonstrating a strong track record of leading complex Martech initiatives.
- A deep knowledge of various Martech platforms and tools, including CRM, CDP, CMS, and marketing automation, is essential for success in this role.
- Strong vendor management skills are necessary, with experience in evaluating, negotiating, and implementing Martech solutions.
- The candidate should possess exceptional problem-solving and analytical skills, capable of translating business needs into actionable technical solutions.
- Excellent communication and stakeholder management abilities are crucial, as the role requires collaboration with cross-functional teams.