Senior Product Marketing Manager, Identity Verification & Authentication Experiences

Senior Product Marketing Manager, Identity Verification & Authentication Experiences

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

ID.me is building the identity layer of the internet — and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth with members and customers alike. Together, we're creating a new category, establishing ID.me as the leading identity solution, and accelerating ID.me's growth to make life safer and easier. Role Overview Location: Mountain View, CA (full-time in-office)

ID.me is seeking a Senior Product Marketing Manager, Identity Verification and Authentication Experiences to lead the go-to-market strategy, positioning, and lifecycle marketing for ID.me's core identity products — including our identity workflows, IAL2 verification flow, biometric experiences, face authentication, and next-generation call center authentication solutions.

This role is responsible for connecting how ID.me's verification technologies create value for both our enterprise customers and our members, ensuring that every experience reflects trust, accessibility, and security. You'll define how ID.me's identity verification and authentication experiences are positioned in the market, lead go-to-market execution for new capabilities, and partner cross-functionally to ensure our solutions meet both compliance standards and member expectations for ease and confidence.

This is a B2B2C role that sits at the intersection of enterprise value and consumer experience — ideal for a marketer who can move seamlessly between enterprise positioning and member empathy, backed by insights that drive adoption and engagement.

Responsibilities

Strategy & Positioning

• Define the product marketing strategy for ID.me's identity verification and authentication products, aligning with enterprise customer needs and member expectations.
• Develop differentiated positioning and messaging that articulate how ID.me combines compliance, security, and user experience to set the standard for digital identity verification.
• Translate market and member insights into narratives that influence product direction and go-to-market priorities.

Go-to-Market Leadership

• Lead end-to-end go-to-market planning for new verification and authentication features — from face authentication to biometric recovery and call center identity verification.
• Collaborate with Demand Generation, Growth, and Sales to drive awareness and adoption across both enterprise and member audiences.
• Develop storytelling frameworks and enablement materials that bring ID.me's identity verification leadership to life — emphasizing trust, ease, and innovation.
• Ensure all marketing content aligns with compliance and privacy standards while maintaining clear, human-centered communication.

Customer, Member & Market Insight

• Conduct research to understand ICP buying behavior and member experiences — translating findings into actionable recommendations.
• Synthesize enterprise buyer insights, market trends, and competitive intelligence to identify emerging opportunities in identity proofing and authentication.
• Represent both the member and the enterprise customer in cross-functional discussions — ensuring ID.me's solutions meet the needs of both with clarity and confidence.

Sales & Partner Enablement

• Create go-to-market and enablement assets (pitch decks, product briefs, demo narratives) to help Sales and Partner teams communicate ID.me's value in secure identity verification. Collaborate with Customer Success to develop adoption and retention strategies for enterprise customers deploying ID.me's verification workflows.
• Equip go-to-market teams with messaging, case studies, and success stories that demonstrate the impact of trusted identity experiences.

Drive Key Performance Indicators, including:

• Market Adoption: Growth in enterprise sales and deployments.
• Pipeline Health: Product-attributed opportunities, win rates, and influenced revenue.
• Sales Enablement Impact: Utilization and effectiveness of enablement materials.
• Retention & Expansion: Renewals and upsell success within key verticals.
• Engagement: Member completion rates, satisfaction, and trust scores.
• Market Awareness: Share of voice and thought leadership in verification and authentication.

Qualifications

• 8–10 years of experience in B2B or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software.
• Proven success developing go-to-market strategies that bridge enterprise and consumer audiences (B2B2C).
• Experience positioning products that integrate biometrics, authentication, or identity verification technologies.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into business value.
• Data-driven mindset with experience setting and measuring marketing KPIs.
• Demonstrated ability to influence cross-functional teams and executive stakeholders.
• Curiosity about how trust, compliance, and authentication technologies create business value.
• Thrives in a fast-paced, mission-driven, high-growth environment.

Mountain View, CA Pay Range $200,000 - $243,000 USD