Specialist Designer - Design Systems

Specialist Designer – Design Systems

At ID.me, we're shaping the future of digital identity to make proving who you are online easier, more secure, and accessible to everyone. Serving over 150 million people, we're also on a mission to ensure no identity is left behind. As a design-led company, design influences everything we do. We believe great design is more than aesthetics; it's the foundation of trust, accessibility, and connection in every experience we create. Our designers, engineers, and product partners move quickly together, empowering each other to make thoughtful decisions that have real impact. Within our team, empathy and kindness aren't just values, but how we collaborate, give feedback, and grow. If you're passionate about crafting experiences that are both human and transformative, you'll have a seat at the table here.

The Design Systems Specialist, Motion defines how ID.me moves — shaping the rhythm, responsiveness, and emotion behind every interaction across our products, platforms, and ecosystem. You'll craft the motion language that powers our design system — establishing principles, tokens, and patterns that unify everything into one seamless experience. Working closely with Marketing, Product, and Engineering teams, you'll translate design intent into living systems that scale across native, web and on-device platforms.

Motion at ID.me is not decorative or gratuitous — it's communicative. It signals trust, conveys meaning, and humanizes the experience. Your work will ensure every transition, micro-interaction, and animation reinforces confidence, continuity, and our brand's promise: a verified identity you control.

Key Responsibilities

Motion Systems & Interaction Language

• Define and evolve a motion design system — principles, patterns, and tokens that scale across platforms and devices.
• Establish motion guidelines and frameworks that connect brand expression with functional UI behaviors.
• Translate static components into living systems that express hierarchy, feedback, and state changes through motion.
• Collaborate with engineering partners to ensure motion tokens, variables, and libraries are consistent and performant across environments.
• Document motion principles with examples and rationale that make adoption easy across teams.

Craft & Execution

• Create high-fidelity motion prototypes to communicate interaction intent, transitions, and micro-interactions.
• Use motion to clarify relationships, guide focus, and reduce cognitive load in complex interfaces.
• Collaborate with brand and marketing teams to ensure product motion aligns with broader brand storytelling.
• Push the boundaries of how design systems communicate emotion, rhythm, and identity through animation.
• Maintain balance between expressive and systematic motion — ensuring performance, accessibility, and usability.

Cross-Functional Collaboration

• Partner with product, design systems, and engineering teams to bring motion principles into component libraries and production code.
• Lead motion reviews and motion audits — identifying inconsistencies and opportunities for refinement.
• Serve as a mentor and advocate for motion literacy across the organization, helping designers and developers integrate motion intentionally.
• Communicate complex motion concepts clearly through storytelling, prototypes, and visual documentation.

Design Quality & Systems Evolution

• Ensure motion contributes to accessibility and inclusivity (e.g., prefers-reduced-motion compliance).
• Evolve the design system's interaction layer as the bridge between static design and living product experience.
• Define success metrics and qualitative patterns for motion consistency and performance.
• Contribute to the broader design system roadmap, influencing how motion integrates with typography, color, spacing, and component evolution.
• Champion accessibility, ensuring motion adheres to prefers-reduced-motion standards without sacrificing meaning.
• Design motion patterns that aid cognitive understanding — using animation to communicate hierarchy, spatial relationships, and system feedback for users with visual or cognitive challenges.
• Develop adaptive motion states that adjust intensity, duration, or behavior based on user settings or context, ensuring motion remains inclusive, not exclusionary.

Qualifications

• Proven experience creating and maintaining motion systems within a design system or large-scale product environment.
• Deep understanding of animation principles, easing, timing, and choreography across web and native platforms.
• Expertise with Figma, Figma Make, After Effects, or similar motion and prototyping tools.
• Strong foundation in visual design, hierarchy, and interaction design — with the ability to use motion as a storytelling and usability tool.
• Experience collaborating with engineers to translate design motion into production-ready code (e.g., via CSS transitions, Lottie, or motion libraries).
• Excellent communication skills with the ability to present and advocate for motion as part of the design system's DNA.