✨ About The Role
- The VP, Product Marketing will lead product marketing for ID.me's consumer app, focusing on mobile app, web, and browser extension experiences.
- Responsibilities include defining, developing, and launching innovative products while shaping the product roadmap.
- The role requires collaboration with cross-functional teams including design, engineering, marketing, and sales to ensure successful product launches.
- The candidate will craft compelling product messaging and positioning that articulates value propositions clearly.
- The position involves serving as a thought leader and spokesperson, representing the product to external stakeholders and customers.
âš¡ Requirements
- The ideal candidate will have over 12 years of experience in Product Marketing, Product Management, or a related field within a technology company.
- A proven ability to balance both inbound product management and outbound marketing responsibilities is essential for success in this role.
- Strong analytical skills are required to analyze data and apply insights to product decisions effectively.
- Exceptional communication and storytelling skills are necessary, particularly in crafting product messaging and working with PR/media.
- An entrepreneurial mindset with a track record of building and shipping high-impact products will be beneficial.