Digital Strategy Analyst - Market Access (remote) - Remote Eligible

Digital Strategy Analyst

United Therapeutics is the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.

The Digital Strategy Analyst will partner closely with the Market Access Commercial Strategy Director and Program Access Resource (PAR) lead to develop and execute digital strategies that support payer engagement, education, and overall market access objectives at United Therapeutics Corporation.

Partner with the Commercial Strategy Director and Program Access Resource (PAR) lead to translate payer strategies into cohesive digital engagement plans across multi-channel digital approaches (microsite, email, paid media, and internal platforms)

Partner with PAR lead on the development of digital strategy for payer-facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements

Manage the Market Access external website, including sign-up workflows, domain blacklisting, approval of new members, and database oversight

With support from the PAR lead, maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross-functional teams

Build brand awareness across digital channels targeted to the payer community

Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO)

Evaluate opportunities for paid digital advertising within social media and payer-specific channels

Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience

Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure

Attend relevant conferences to strengthen clinical acumen

Define and track digital KPIs in partnership with payer marketing leadership

Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns

Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices

Assist in managing vendor relationships as needed

Conduct market research with the payer community to test messaging and creative assets

Minimum Requirement: Bachelor's Degree in a related field with 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field

Possess strong analytical, creative, and communication skills with an expertise in digital tools such as Google Analytics

Good project planning and organizational skills, with a high level of attention to detail

Possess a strategic, creative, and innovative skillset with the ability to multitask in a dynamic, fast-paced matrix team environment

Strong written and verbal communication skills

Ability to perform successfully in a hybrid working environment

Demonstrated ability and success working with cross-functional teams

In-depth understanding of the US healthcare market

Ability to manage multiple projects from conception to completion

Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)

Ability to travel up to 10%

Preferred Qualifications: Experience managing vendors and budgets Comprehensive understanding of the managed care marketplace

Location: United Therapeutics has the flexibility to hire this role remotely within the United States.

The salary range for this position is $73,000 - $100,000 and reflects our good-faith estimate of the compensation for this role at the time of posting. An employee's position within the salary range will be based on factors such as education, qualifications, experience, skills, geographic location, and business needs, as well as other factors permitted by law at the time of posting. This range may be modified in the future based on company and market factors. In addition, this role is eligible for our short-term and long-term incentive programs. We offer a comprehensive benefits suite, including medical, dental, & vision healthcare; savings plans (401 (k) and ESPP); employee wellness resources; paid time off & paid parental leave; disability benefits; and more.