✨ About The Role
- The Growth Marketer will be responsible for leading growth efforts across prospects, customers, and the product portfolio.
- This role involves developing and executing a comprehensive growth marketing strategy focused on user acquisition, retention, and revenue growth.
- The candidate will design, implement, and analyze experiments across various channels to identify effective growth tactics.
- Analyzing and optimizing marketing and sales funnels to maximize conversion rates at every stage will be a key responsibility.
- The Growth Marketer will lead efforts to acquire new customers through both paid and organic channels, including PPC and social media.
- Strategies to improve customer retention and lifetime value will also be developed and executed, including personalized campaigns and loyalty programs.
- Conducting market and competitor research to identify trends and opportunities will inform growth strategies.
- Collaboration with product marketing, partnerships marketing, engineering, sales, and customer success teams will be essential to align growth initiatives with overall business objectives.
âš¡ Requirements
- The ideal candidate will have over 10 years of experience in growth marketing or a similar role, demonstrating a strong background in user acquisition and retention strategies.
- A bachelor's degree in Marketing, Business, Economics, or a related field is required, with advanced degrees being a plus.
- Strong analytical skills are essential, with a proven ability to make data-driven decisions and optimize marketing funnels.
- Experience with AI/ML driven customer data scoring will be highly beneficial for this role.
- The candidate should possess excellent project management skills, capable of managing multiple projects and deadlines effectively.
- A creative approach to problem-solving and growth challenges is necessary to succeed in this position.
- Familiarity with performance marketing channels such as SEO/SEM, Email, Social, and Outbound marketing is crucial.