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Marketing Data Analyst
Design and analyze A/B tests to optimize marketing strategies and improve campaign performance.
San Francisco Bay Area
Senior
$112,000 - 162,000 USD / year
2 weeks ago
Lambda
Deep Learning infrastructure. The world's least expensive GPU Cloud. H100 instances available at just $1.99/hr.
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✨ About The Role
- As a Marketing Data Analyst, you will analyze and interpret data to assist the marketing team in making informed decisions.
- You will be responsible for measuring the effectiveness of marketing campaigns and identifying trends and opportunities.
- The role involves developing and maintaining dashboards and reports that track key performance indicators (KPIs).
- You will monitor and evaluate the effectiveness of marketing campaigns across various channels and provide recommendations for optimization.
- The position requires designing, executing, and analyzing A/B tests to determine the most effective marketing strategies.
- Ensuring the accuracy and consistency of marketing data by implementing data quality standards is a critical responsibility.
- Collaboration with Engineering and Business Systems groups will be necessary to enhance data precision for marketing efforts.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree in Marketing, Statistics, Data Engineering, Economics, or a related field.
- A successful candidate will possess 5-7 years of experience as a Marketing Data Analyst, Data Engineer, or in a similar role.
- Strong analytical skills are essential, with proficiency in data analysis tools such as SQL and familiarity with Python being a plus.
- Experience with marketing analytics tools and platforms, including Google Ads and HubSpot, is highly desirable.
- The candidate should have a solid understanding of statistical analysis and A/B testing methodologies.
- Excellent problem-solving abilities and attention to detail are crucial for this role.
- The ability to translate complex data into clear and concise reports will be key to supporting the marketing team.
About Lambda
Deep Learning infrastructure. The world's least expensive GPU Cloud. H100 instances available at just $1.99/hr.