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Product Marketing Manager
Develop and implement a comprehensive content marketing strategy to drive product engagement.
Austin
Mid-Level
1 month ago
Nominal
Nominal specializes in software and data management products for organizations that are testing and validating complex physical systems (like drones, planes, rockets, engines, satellites, nuclear reactors, etc.
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✨ About The Role
- The Product Marketing Manager will be responsible for crafting messaging that increases engagement across various marketing channels and improves conversion rates on the website.
- The role involves setting the strategy for how the company's products are communicated both internally and externally.
- The candidate will work closely with the product team to understand upcoming features and position them effectively for customers and prospects.
- Collaboration with the sales team is necessary to prepare materials that assist in closing deals, such as demos and case studies.
- The role includes identifying effective marketing levels for product launches and company announcements, as well as investing in content marketing.
⚡ Requirements
- The ideal candidate will have at least 4 years of experience in product marketing, particularly in heavy industrial and machinery sectors.
- A proven track record of creating and implementing effective messaging that enhances engagement and conversion rates is essential.
- The candidate should possess strong written and verbal communication skills to effectively convey information to both customers and executives.
- Experience in managing small teams and collaborating closely with sales and product teams is crucial for success in this role.
- Familiarity with marketing metrics and data tools will be important for defining success metrics and reporting findings.
About Nominal
Nominal specializes in software and data management products for organizations that are testing and validating complex physical systems (like drones, planes, rockets, engines, satellites, nuclear reactors, etc.