✨ About The Role
- The Field Marketing Manager will develop and implement a comprehensive field marketing strategy to support sales growth and customer acquisition in the defense technology sector.
- This role involves collaborating with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with company goals.
- The candidate will identify market trends, customer insights, and competitor activities to inform field marketing strategies.
- The position requires leading the planning and execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis.
- The Field Marketing Manager will partner with external vendors and internal stakeholders to create impactful event experiences that showcase the company's solutions.
âš¡ Requirements
- The ideal candidate should have 5-7 years of marketing experience, with a minimum of 2-3 years in the defense technology industry or a related technical field.
- Proven experience in field marketing, event planning, and campaign management is essential for driving successful field programs.
- A strong understanding of defense technology trends and terminology is highly preferred to effectively engage with the target audience.
- The candidate must demonstrate the ability to collaborate closely with sales teams to align marketing efforts with business goals.
- An analytical mindset is crucial, with proficiency in using data analytics to evaluate campaign success and return on investment.
- Excellent written and verbal communication skills are necessary to convey complex information concisely.
- A bachelor's degree in Marketing, Business, or a related field is required, with equivalent experience also considered.