Growth Specialist - Remote Eligible

Growth Specialist – Demand & Lead Generation Marketing

Opaque is the confidential AI platform unlocking sensitive data to securely accelerate AI into production. Created by world-renowned researchers at the Berkeley RISELab, Opaque's user-friendly platform empowers organizations to run cloud-scale, general purpose AI workloads on encrypted data. Opaque supports popular languages and frameworks for AI, including Python and Spark, and enables governed data sharing with cryptographic verification of privacy and sovereignty. Opaque customers deploy high-performance AI faster and eliminate the tradeoff between innovation and security.

At Opaque, we cultivate an effective work culture grounded in kindness, customer-centricity, and continuous improvement. By fostering innovation, inclusivity, and excellence, we attract top talent and set industry standards, leading to widespread adoption and trust in AI technologies that keep data private and sovereign.

The Opportunity: We're looking for a savvy, hands-on Growth Specialist – Demand & Lead Generation Marketing to build and scale lead gen programs from the ground up. You'll be the architect and operator of campaigns that fill the top of the funnel with high-quality leads, driving measurable impact on funnel conversions in a fast-paced startup environment. If you're equal parts strategic and tactical, love leveraging AI-driven insights to optimize demand gen, and thrive in a "build, test, iterate" environment, this is your playground.

What You'll Be Doing:

• Develop, execute, and optimize outbound demand & lead generation campaigns to attract and engage target audiences
• Run multi-channel campaigns (email, social media, webinars) using data, automation, and AI-driven insights to 10X pipeline growth
• Use tools like HubSpot, 6sense, and ZoomInfo to build and manage prospect lists
• Manage marketing automation workflows in HubSpot
• Collaborate closely with Sales Development Reps (SDRs), Account Executives (AEs), and Marketing to align on initiatives, refine ICP targeting and personalize messaging
• Run Account-Based Marketing (ABM) efforts with sales to target key accounts
• Leverage content marketing to engage target personas
• Track and analyze campaign performance; experiment with new tactics to increase conversion rates
• Optimize messages and CTAs and conduct A/B testing to constantly improve conversion rates
• Monitor campaign metrics: traffic, engagement, MQLs, SALS, SQLs
• Use tools like HubSpot to track lead flow, MQL to SAL to SQL handoff, and campaign attribution
• Stay sharp on AI, automation, and digital marketing trends to keep us ahead of the curve

What You'll Bring:

• 3–5+ years in B2B demand generation, lead generation or outbound marketing role (preferably B2B SaaS or enterprise tech), with proven experience driving quality and quantitatively-confirmed funnel growth for companies in B2B SaaS, AI, or related technology startups.
• Proven track record of building multi-channel lead gen programs from scratch with measurable funnel conversion results (SQLs, pipeline growth).
• Proven experience with both content-led awareness campaigns and pipeline-driving tactics.
• Mastery of HubSpot, Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, and other core marketing tools.
• Strong skills in email marketing, multi-channel attribution, UTM building for campaign tracking.
• A strong grasp of outbound messaging strategy, ideal customer profiles, and market segmentation.
• Excels in clear, concise and highly polished verbal, written and visual communication for marketing performance reporting, executive presentations, emails, webinars, landing pages, etc.
• Curiosity and passion for emerging tech — especially AI, data infrastructure, or privacy technology.
• Highly analytical, adaptable, and a proactive mindset.
• Comfortable with ambiguity, loves rolling up sleeves, thrives on testing and learning.
• Experience in startups or early-stage environments.

Bonus Points For:

• Experience working with technical audiences (e.g., data scientists, AI architects, CTOs).
• Exposure to the AI, ML, or privacy-tech space.
• Prior work in a hybrid GTM team with close Sales-Marketing alignment.