Senior Product Marketing Lead

Senior Product Marketing Lead

Overwatch Imaging is seeking a Senior Product Marketing Lead to support go-to-market execution for our Automated Sensor Operator (ASO) software and advanced multispectral Smart Sensors. This role plays a critical part in translating complex technical capabilities into clear, mission-relevant messaging that drives sales and marketing efforts across defense, public safety, and commercial ISR markets.

Operating at the intersection of Product, Engineering, Sales, and Marketing, the Senior Product Marketing Lead develops technically accurate product positioning, supports and delivers product demonstrations, and creates high-quality sales and marketing assets. This role strengthens our ability to communicate how Overwatch solutions perform in real-world operational environments while equipping Sales and Business Development teams with credible, technically-grounded content.

The ideal candidate brings direct experience as an EO/IR system operator with exposure to airborne ISR missions and real-world sensor operations. You will operate end-to-end as both a technical system expert and a strategic contributor to sales and marketing initiatives.

Beyond leading demos and managing post-demo asset development, you will play a central role in technical sales enablement by shaping solution narratives, answering technical questions, and developing the materials needed to advance opportunities. You will balance deep product usage with strong commercial awareness, ensuring that demonstrations, messaging, and technical content directly support deal progression and customer adoption.

Key Responsibilities

Product Marketing & Positioning

• Translate complex technical features, system behaviors, and workflows into clear, mission-relevant value propositions grounded in real-world ISR operations.
• Collaborate with the Marketing Manager and marketing, sales and business development teams to define and execute go-to-market strategies aligned with company growth objectives and customer mission needs.
• Create and maintain technically accurate sales and marketing materials, including presentations, one-pagers, datasheets, videos, demo scripts, and solution briefs.
• Create and maintain messaging frameworks and use-case libraries based on product updates, competitive landscape, and direct customer feedback.

Product Demonstrations & System Expertise

• Serve as a lead presenter and technical authority for live, remote, and fielded product demonstrations with prospective customers and partners.
• Act as a system super user and subject-matter expert for ASO and Smart Sensor workflows, integrations, and operational use.
• Develop and maintain realistic demo datasets and mission-aligned scenarios reflecting airborne, maritime, and tactical ISR operations.
• Continuously improve demo effectiveness through structured post-demo feedback and collaboration with BD, Product and Engineering teams.
• Contribute to post-demo asset development, including data products, imagery, video clips, and follow-on materials used for sales enablement and customer engagement.

Sales Enablement & Technical Sales Support

• Work closely with Sales and Business Development teams to support customer discovery, technical discussions, and opportunity advancement.
• Respond to customer technical questions and support RFIs, proposals, and opportunity-specific materials with accurate, operator-informed content.
• Ensure demos, messaging, and sales assets directly support deal progression and customer adoption.

Cross-Functional Collaboration

• Serve as a key collaborator with Product and Engineering teams to ensure external messaging accurately reflects real-world system capabilities, limitations, and roadmap direction.
• Collaborate with Product, Engineering, and Test teams before, during, and after flight operations to ensure marketing and sales needs are clearly communicated and captured.
• Provide structured feedback from customer engagements and ISR use cases to inform product development and roadmap prioritization.
• Work with the Marketing Manager to identify and extract high-impact marketing content from demos, test events, and operational data collection opportunities.

Tactical Marketing Execution

• Transform technical and operational insights into compelling content for sales decks, one-pagers, trade shows, and customer engagements.
• Support on-site execution at industry events, tradeshows, conferences, and customer demonstrations as needed.
• Help maintain a curated library of demo assets, mission datasets, imagery, and video clips for ongoing marketing, sales, and BD use.

Qualifications

Required

• Direct experience as an EO/IR system operator, with exposure to airborne ISR missions and real-world sensor operations.
• Strong understanding of ISR mission workflows and how EO/IR systems are used operationally.
• Strong written and verbal communication skills, with the ability to translate technical detail into operational value.
• Proven ability to work cross-functionally with Product, Engineering, Sales, and Marketing teams.
• Willingness and ability to travel for demos, customer engagements, and industry events.

Preferred

• Prior experience in product marketing, technical marketing, sales engineering, or customer-facing technical roles.
• Experience developing or supporting customer-facing technical content, sales materials, or product demonstrations.
• Experience delivering live or remote technical demonstrations to customers or partners.

What We Offer:

• Growth Opportunities: As a team member of a true startup, you will learn by doing and shape our future. The opportunities are limitless for those who want to grow their career.
• Impact Opportunity: We work on missions that matter to keep people safe and make the world better, and we do it without bureaucracy at the speed of a startup.
• Team Collaboration: Work in a fast-paced, collaborative environment with amazing teammates. The Overwatch Imaging leadership team believes in an open-door policy, meaning everyone has a voice and access to guidance, advice, feedback, and the ability to pitch crazy new products or ideas.
• Late Start Wednesday: A weekly block to have focus time away from meetings and calls. An opportunity to work from home, flex your schedule or self-directed time to focus on training and development.
• Time Off: Generous PTO to empower employees to make decisions about work life balance based on work and home needs.
• Holidays: Overwatch Imaging recognizes 10 company holidays.
• Ownership: Equity/Stock Options in our rapidly growing company.
• Health Benefits: Medical/Dental premiums 100% covered by Overwatch Imaging for employees and their families, plus available pre-tax health savings account.
• 401K: Employer matching contributions up to 4% of pay.

This is a full-time, in-office position based in Hood River, Oregon, with 30-40% travel expected. All applicants must be authorized to work on a permanent basis in the United States. Overwatch Imaging is an equal opportunity workplace and makes employment decisions based on merit and business needs, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, Veteran status, or any other protected personal characteristic. Overwatch Imaging is committed to compliance with the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). As part of your pre-employment screening process, our team will conduct an export compliance assessment. Due to the nature of our work within these regulations, all employees will be confirmed to be U.S. persons before time of hire. Application timeline: Applications for this position will be accepted through January 2nd, 2026. At that time, qualified candidates will be contacted regarding next steps.