Director, Growth Marketing

Director, Growth Marketing

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world's toughest obstacles.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely worldwide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role:

We are seeking an experienced and strategic Director of Growth Marketing to lead the worldwide Growth Marketing function and manage the Growth and Operations teams. This person will report to the Head of Revenue Marketing and will build, manage, and optimize demand generation, digital marketing, and marketing operations.

This role is responsible for the end-to-end demand generation strategy and execution, with a goal of generating a pipeline for global revenue targets. The Director of Growth Marketing will advance Planet's mission by leveraging geospatial analytics and the Space Economy to make change visible, accessible, and actionable.

This leader will drive strategic support, critical projects, enhance efficiency, and ensure alignment and communication. They must collaborate with global leaders, especially in Sales, to drive efficiency, promote cross-collaboration, and unlock opportunities in key sectors like Defense & Intelligence (D&I), Civil Government, and Commercial. A focus for this role is making informed decisions on solutions that provide clear, valuable outcomes to key customer segments and nurturing top accounts.

This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.

Impact You'll Own:

• Digital Demand Strategy: Develop and execute a comprehensive, data-driven, multi-channel digital growth strategy to drive qualified opportunities and pipeline within the Target Account List. Focus on high-priority solutions for D&I and Civil Government.
• Performance Accountability: Directly own pipeline and revenue targets, ensuring marketing plans, digital channel strategies, and analytics are tightly aligned with strategic growth objectives.
• Testing & Innovation: Lead a culture of continuous A/B testing and experimentation across all digital touchpoints to maximize conversion rates and optimize the user journey, ensuring a differentiated digital experience.
• Channel Optimization: Directly manage and continuously optimize core digital demand generation channels, including SEM, paid social, SEO, display/programmatic, and website/landing page conversions.
• Integrated Campaigns: Design and execute complex, integrated digital campaigns (including webinars and sponsorships) that leverage first and third-party data to reach and engage specific high-value customer segments.
• Account-Based Marketing (ABM): Build and scale outbound and digital ABM frameworks aligned with Sales objectives, leveraging intent data and personalization to drive engagement with target accounts across specific industries.
• Lead lifecycle marketing end-to-end: Identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops.
• Data-Driven Allocation: Utilize advanced data modeling and analytics to rigorously monitor channel performance, optimize budget allocation for maximum Digital Marketing ROI, and demonstrate the efficiency and scalability of the growth engine.
• MarTech & Operations: Oversee the Marketing Operations function to ensure the MarTech stack is fully optimized, data governance is robust, and lead scoring/routing processes are highly efficient to accelerate pipeline velocity.
• Marketing Attribution: Own and refine the marketing attribution model to ensure clear visibility into campaign performance and informed optimization decisions.
• Revenue Alignment: Foster seamless collaboration with Sales, Product Marketing, Data Science, and Revenue Operations to ensure alignment on messaging, campaign execution, and metrics for aggressive pipeline generation and nurturing top accounts.
• AI Integration: Drive strategic initiatives involving AI and automation within the marketing and operations functions to accelerate value, enhance personalization, and improve the efficiency of the growth funnel.
• Team Management: Hire, manage, mentor, and coach a high-performing team of Digital Demand Generation and Marketing Operations professionals, fostering excellence and cohesion to accelerate topline growth.
• Manage vendor/agency capacity with tight SOWs and performance SLAs.

What You Bring:

• 10+ years of experience in B2B demand generation at a technology-focused enterprise-scale business.
• 8+ years of management experience, building and scaling teams of 4 or more professionals.
• Experience marketing technical products (data, analytics, platform) in D&I, Civil Government, Commercial sectors.
• Experience supporting Go-To-Market motions.
• Experience successfully aligning global sales teams across North America, LATAM, EMEA, and APAC to accelerate pipeline and revenue across multiple verticals.

What Makes You Stand Out:

• Ability to learn complex technical domains, especially how Planet's unique data assets fit within multimodal AI models.
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Excellent communication, interpersonal, and presentation skills, with an ability to engage and influence stakeholders.
• Ability to set a broader direction and bring cohesion across diverse marketing teams and regional leads.
• Familiarity with AI-first growth marketing strategies and implementing solutions to scale.

Application Deadline: February 28, 2026 at 11:59pm PST

Benefits While Working at Planet:

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

San Francisco Salary Range

$205,800 - $257,200 USD