Industry Marketing Manager, Commercial

Industry Marketing Manager, Commercial

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world's toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely worldwide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role:

Planet is looking for a strategic Industry Marketing Manager to help grow our commercial business. In this role, you will work closely with stakeholders from across the global commercial business group to drive demand for our products and solutions among industry audiences worldwide.

This role sits on the Product, Industry, Partner and Customer Marketing team and is responsible for developing compelling narratives that resonate with audiences in agriculture, energy, insurance and other industry verticals. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights.

This role offers the opportunity to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan. You'll partner closely with sales to establish Planet's unique role in several markets and have the autonomy to determine priorities, deciding not only which projects to pursue, but also how to craft and deliver the messaging. As a go-to resource for cross-functional teams, you'll guide key marketing functions to ensure we tell compelling stories across diverse formats and channels. Your work will be used by internal stakeholders at all levels and seen by executive audiences worldwide.

The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with industry audiences. This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet's mission and solutions.

This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office 3 days per week.

Impact You'll Own:

• Work with our commercial team to identify and prioritize key markets and expansion strategies in agriculture, energy, insurance, and other industries
• Shape the internal positioning and messaging resources that drive wider GTM initiatives and marketing campaigns
• Produce and maintain a portfolio of marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.)
• Partner with sales to strategize on account-specific marketing programs and content to support pipeline growth and expansion
• Work closely with broader marketing teams (growth, regional, creative, and communications) to execute industry and account-based marketing campaigns
• Host customer-facing webinars
• Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach
• Work with Partner Sales and Marketing to support co-marketing efforts with strategic partners

What You Bring:

• Bachelor of Arts or Science Degree
• 6+ years of B2B, product or solutions marketing
• Experience marketing to agriculture, energy or insurance industry audiences
• Track record positioning and marketing B2B/enterprise products
• Exceptional listening and influence skills
• Excellent writing, communication, and presentation skills
• Creative and analytical thinking skills; ability to synthesize information
• Excellent attention to detail
• Experience partnering with product, sales, and executive stakeholders and communicating across leadership
• Excellent organizational skills, self-starter with ability to collaborate across departments

What Makes You Stand Out:

• Experience working with international sales teams
• Geospatial expertise

Application Deadline:

June 4, 2026 at 11:59p PT

Benefits While Working at Planet:

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

US National Salary Range

$127,000 - $158,700 USD