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Svp Of Marketing
Develop and implement a comprehensive go-to-market strategy for Planet's products and services.
Remote
1 week ago
Planet Labs
Provides satellite imaging and geospatial data to empower decision-making with daily global coverage.
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✨ About The Role
- The SVP of Marketing will develop and execute comprehensive marketing strategies to enhance Planet's brand visibility and drive customer acquisition.
- This role involves overseeing all marketing functions, including Growth/Digital Marketing, Content Creation, and Product and Industry Marketing.
- The leader will be responsible for planning and implementing the overall Go-to-Market strategy in collaboration with Sales and Product leadership.
- The position requires leading market research initiatives to identify trends, customer needs, and the competitive landscape.
- The SVP will manage the marketing budget to ensure efficient resource allocation and maximum ROI.
âš¡ Requirements
- The ideal candidate will have over 15 years of progressive marketing experience, with at least 8 years in a leadership role within a technology or data-driven company.
- A strong background in marketing strategy, brand development, and data-driven decision-making is essential for success in this role.
- The candidate should possess excellent analytical skills and the ability to leverage data to drive marketing decisions.
- Exceptional communication and interpersonal skills are necessary, along with a knack for storytelling to effectively convey Planet's mission and product vision.
- Experience in campaign management, digital marketing, and brand strategy, particularly in B2B and government sales, is highly valued.
About Planet Labs
Provides satellite imaging and geospatial data to empower decision-making with daily global coverage.