Technical Product Marketing Manager

Technical Product Marketing Manager

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world's most advanced, and largest, intelligence company!

We are seeking a results-driven Technical Product Marketing Manager to lead go-to-market initiatives across LATAM. This role will drive product adoption, execute digital marketing campaigns, and enable sales teams to succeed in the LATAM market.

Go-to-Market Strategy

• Develop and execute go-to-market strategies for product launches across LATAM markets
• Conduct market research and competitive analysis to identify positioning opportunities
• Define target customer segments and create buyer personas specific to LATAM regions
• Partner with sales leadership on pricing strategies and launch coordination

Digital Campaign Management

• Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
• Create localized content strategies for diverse LATAM audiences
• Optimize campaigns across mobile and desktop users and manage marketing automation platforms
• Monitor performance metrics and optimize campaigns based on ROI

Sales Enablement

• Develop sales materials including pitch decks, product sheets, and case studies
• Create and deliver product training programs for regional sales teams
• Establish sales playbooks with market-specific insights and competitive intelligence
• Provide ongoing sales support and analyze performance data for optimization

What You'll Bring

• Bachelor's degree in Marketing, Business, or related field
• 4+ years of product marketing experience, with 2+ years in Latin American markets
• Fluent in Spanish (native or near-native proficiency required)
• Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
• Experience with digital marketing channels and marketing automation
• Excellent communication skills and ability to work across time zones

Preferred Qualifications

• Experience in cybersecurity, B2B SaaS, technology, or similar industries
• Previous experience managing marketing budgets and vendor relationships
• MBA or advanced marketing degree
• Familiarity with LATAM business culture and regulatory environments
• Strategic thinking with tactical execution abilities
• Cultural intelligence and understanding of LATAM markets
• Data-driven decision making and analytical skills
• Cross-functional collaboration and project management
• Adaptability in fast-paced environments
• Able to travel 20-30% of the time

The base salary range for this full-time position is $108,000-$162,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.