✨ About The Role
- The Head of Growth Marketing will be responsible for developing and executing growth marketing strategies to drive measurable growth.
- This role involves managing acquisition, retention, and expansion programs across various channels, including SEM/SEO and paid social.
- The candidate will partner with the go-to-market team to optimize ABM campaigns and programs.
- Defining KPIs and implementing measurement and reporting methods to gauge success will be a key responsibility.
- The role includes overseeing the content strategy and SEO strategy to enhance web presence and conversion rates.
âš¡ Requirements
- The ideal candidate has over 7 years of experience in B2B demand generation, particularly in technology or software companies.
- A strong track record in managing multiple demand channels, including digital, paid social, and email marketing, is essential.
- The candidate should possess excellent relationship-building skills, particularly with sales and operations teams.
- Hands-on experience with marketing operations and expertise in marketing automation platforms is crucial for success in this role.
- A strategic mindset combined with the ability to execute in a fast-paced environment is necessary.