Product Marketing Associate

Product Marketing Associate

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.

By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale.

With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord's end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.

The Product Marketing Associate is a key contributor to Stord's product marketing function and the internal owner of Stord's branded swag store. Reporting to the Product Marketing Manager and sitting within the broader Marketing team, you will spend the majority of your time supporting the product marketing motion: sales enablement, competitive intelligence, and product launch execution. You will also own the day-to-day management of Stord's internal swag store, running it with the same rigor and attention to detail we bring to the brands we serve.This is a junior to mid-level individual contributor role for someone who is hungry to learn, highly organized, and excited about working at the intersection of product, marketing, and sales. You do not need to have done every part of this job before. You do need to be intellectually curious, a strong writer, and someone who takes ownership of their work and drives it forward without a lot of hand-holding. Thrive in a fast-paced, ever-changing environment — you adapt quickly when priorities shift, embrace ambiguity, and stay effective when responsibilities evolve as the business grows.You will work closely with the Product Marketing Manager, the Head of Brand, the Sales team, and cross-functional partners across the business to ensure Stord's product story is clear, compelling, and consistently delivered across every channel and touchpoint.

What You'll Do:

Stord Swag Store

• Own the day-to-day management of Stord's internal branded swag store, partnering with the Brand and Design team on product selection, creative, and quarterly drops
• Manage vendor and fulfillment relationships to ensure inventory is accurate, orders are processed efficiently, and the store runs smoothly
• Plan and execute quarterly swag drops, coordinating with Brand on product curation and design and with internal stakeholders on distribution and promotion
• Monitor Shopify store performance and inventory levels and bring forward recommendations on product mix, pricing, and process improvements

Sales Enablement

• Maintain and organize the sales enablement repository — keeping materials current, tagged, and easy to find
• Build and maintain battle cards and competitive comparison frameworks
• Partner with the Sales team to understand their needs and ensure they have the materials and messaging they need to win in the field
• Support onboarding of new Sales team members with product knowledge resources and training materials

Competitive Intelligence

• Own Stord's competitive intelligence program: monitor competitor positioning, product updates, pricing, and market activity on an ongoing basis
• Develop and maintain competitive battle cards and comparison frameworks that give the Sales team a clear, accurate picture of how Stord wins in competitive situations
• Surface competitive insights to the Product Marketing Manager and broader team on a regular cadence
• Track industry trends, analyst coverage, and market developments relevant to Stord's positioning

Product Launches and GTM

• Support the execution of product and feature launches, including coordinating cross-functional launch activities across Marketing, Sales, and Product
• Help develop launch materials including project briefs, internal announcements, customer communications, and external-facing content
• Assist with go-to-market planning, maintain launch tracker, develop workback timelines, and ensure launch timelines and deliverables stay on track
• Capture and document launch learnings to improve the GTM process over time
• Create and maintain intake and project briefs to kick off asset production for each launch

Messaging Support

• Adapt core messaging and materials for specific personas, industries, or verticals
• Ensure messaging consistency across sales materials, website copy, content, and campaign assets
• Assist with buyer persona development and customer research that keeps Stord's positioning grounded in real customer insight
• Help translate complex product capabilities into clear, compelling language that resonates with DTC founders, ecommerce operators, and supply chain leaders

What You'll Need:

Critical Competencies

• 2+ years of experience in product marketing, content marketing, sales enablement, or a related marketing function; B2B SaaS or tech-enabled services background preferred
• Strong writing skills: you can translate complex ideas into clear, concise, compelling language across formats
• Highly organized with strong project management instincts; you can manage multiple workstreams simultaneously and keep things moving without losing detail
• Intellectually curious with a genuine interest in understanding products, buyers, and markets deeply
• Comfortable working cross-functionally with Sales, Product, and Brand teams and building strong working relationships across the organization

Leadership Competencies

• Ownership Mentality: Treats every deliverable as a reflection of the brand; takes responsibility for quality and follows through on commitments
• Curiosity: Approaches every project as an opportunity to learn; asks questions, absorbs feedback, and continuously improves
• Collaboration: Works well with others across functions; communicates clearly, follows through on commitments, and builds trust through consistency
• Adaptability: Comfortable in a fast-moving environment where priorities shift; adjusts quickly without losing momentum or quality

Education and Experience

• 5+ years of relevant marketing experience
• Exposure to or direct experience with product marketing — you understand what GTM means and why sales enablement matters
• Strong writing portfolio or samples preferred; ability to demonstrate clear, compelling B2B copywriting is a significant plus
• Familiarity with sales enablement tools, CMS platforms, or project management tools a plus

​Bonus Points:

• Prior experience with e-commerce platforms, branded merchandise, or swag store management

Please note: This role includes occasional light physical tasks related to swag store management, including receiving and organizing inventory, and lifting items up to 20 lbs. This is a small but real part of the role and we want to make sure it is not a surprise.