Senior Marketing Manager (japan) / シニア・マーケティング・マネージャー（日本）

Senior Marketing Manager

Strider Technologies is looking for a highly driven and strategic Senior Marketing Manager to be the first marketing hire based in our Tokyo office. This role is critical to expanding our footprint across Japan, building brand awareness, and generating demand among target audiences. As a member of the Integrated Marketing team and reporting to the Director of Integrated Marketing, you'll lead the charge on localizing and executing integrated campaigns, amplifying our presence through regionally tailored content and events. You'll play a critical role in shaping Strider's go-to-market strategy in Japan, helping to scale demand generation and accelerate enterprise pipeline growth.

The ideal candidate will be a self-starter with strong knowledge of the Japanese B2B market landscape, a strategic mindset, and a bias toward action. You will represent the voice of the region within the broader marketing organization and play a key role in adapting global strategies to resonate locally.

Key Responsibilities

Brand Awareness & Integrated Campaign Management

• Drive Japan-specific initiatives that elevate brand recognition and credibility.
• Own the Japan marketing campaign calendar in alignment with global priorities.
• Plan and execute integrated marketing programs tailored to the Japanese audience that drive awareness, engagement, and qualified leads.

Content Localization

• Strategically localize U.S.-based content to fit Japanese market norms and sensitivities and adapt campaign assets and messaging for local resonance.
• Identify content gaps and partner with the global creative services team to develop regionally nuanced materials.
• Collaborate with the Director of Global Communications to execute regionally relevant PR opportunities, including earned media, speaker placements, and regional thought leadership.

Cross-Functional Collaboration & Tactical Execution

• Work closely with the global marketing team (communications, digital marketing, marketing ops, events, creative services) to localize campaigns and ensure Japanese programs are well integrated.
• Collaborate with the global digital marketing team to support ABM and retargeting campaigns to reach strategic accounts as well as develop nurture sequences and materials to engage buyers throughout the funnel.
• Collaborate with the global event team to execute regionally relevant webinars and virtual events as well as identify and evaluate potential sponsorships or third-party event participation to boost brand visibility.
• Plan and execute small-scale, high-impact client and prospect events tailored for the Japanese market, fostering relationships, engagement, and brand presence within the local audience.
• Maintain tight alignment with Japan-based sales team to ensure marketing drives pipeline outcomes.

Analysis & Reporting

• Leverage Salesforce to measure performance, analyze pipeline movement, and optimize campaign impact of Japan-specific marketing initiatives.
• Provide ongoing updates and insights to the Director of Integrated Marketing on campaign progress, performance, and areas of opportunity.

Qualifications

• 8+ years of experience in B2B SaaS or tech marketing, with direct responsibility for regional execution in Japan.
• Deep knowledge of the Japanese buyer landscape, content expectations, and channel preferences.
• Ability to localize content for a Japanese audience.
• Proven experience launching integrated, multi-channel marketing campaigns.
• Highly autonomous and proactively identifies opportunities, taking initiative without waiting for direction and brings forward new ideas.
• Strong communication and project management skills.
• Familiar with Salesforce (required) and HubSpot or equivalent Marketing Automation Platform (preferred).
• Comfortable working across time zones, with excellent asynchronous communication habits.
• Strong attention to detail and a results-driven mindset.
• Some travel will be required.

Strider is an equal opportunity employer. We are committed to fostering an inclusive workplace and do not discriminate against employees or applicants based on race, color, religion, gender, national origin, age, disability, genetic information, or any other characteristic protected by applicable law. We comply with all relevant employment laws in the locations where we operate. This commitment applies to all aspects of employment, including recruitment, hiring, promotion, compensation, and professional development.