Field Marketing Manager

Field Marketing Manager

As a Field Marketing Manager, you will be responsible for planning, executing, and optimizing regional field marketing initiatives and ABM campaigns. You'll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build ThoughtSpot's presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results.

Key Responsibilities

Field Marketing Strategy and Execution

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals.
• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers.
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories.

Account-Based Marketing (ABM)

• Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions.
• Collaborate with sales teams to identify target accounts, tailor messaging, and design account-specific campaigns.
• Partner with content and digital teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs.

Cross-Functional Collaboration

• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging.
• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.
• Provide insights and feedback from the field to inform future marketing strategies and product positioning.

Program Measurement and Reporting

• Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.
• Provide detailed post-campaign reporting and actionable insights to stakeholders.
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes.

Qualifications

Required

• 5+ years of experience in B2B field marketing, including 2+ years of ABM experience.
• Proven ability to design and execute integrated marketing programs that deliver measurable results.
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams.

Preferred

• Familiarity with ABM tools like Demandbase or 6sense.
• Experience in the data analytics or enterprise technology industry.
• A data-driven mindset with proficiency in marketing analytics tools.

In Illinois, the estimated annual salary range for this role is $89,000 (minimum) – $116,000 (quartile 3) per year. Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate. Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits.

What makes ThoughtSpot a great place to work?

ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you're excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that's right for you.

ThoughtSpot for All

Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can't solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We're committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive. Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.