Director Of Marketing

Director Of Marketing

Umbra is an American space technology company delivering advanced systems, from sensors to spacecraft, that empower customers worldwide with unmatched access to critical information from space. Our mission is simple and ambitious: redefine space—for people, systems, and missions in every domain. Umbra's ecosystem operates through three business units: Remote Sensing (the data), Space Systems (the components), and Mission Solutions (the platforms). Together, our teams develop capabilities that deliver persistent access, resilient performance, and mission-ready solutions, advancing U.S. space leadership while keeping the world safe and informed.

Umbra is seeking an experienced, highly technical, and creative Director of Marketing to rapidly develop and execute high-impact campaigns, strengthen our brand across three business units, and drive measurable pipeline growth. This role requires a dynamic, detail-oriented marketing leader with deep expertise in digital strategy, marketing technology, and performance analytics, operating at a fast pace in a mission-driven environment. We are looking for a marketing leader who is equally strong in:

• Digital campaign creation and execution
• Marketing technology and CRM ownership
• Pipeline analytics and performance measurement
• Creative storytelling in highly technical markets
• Long-term program and event planning

This role is essential in rapidly defining and executing how Umbra communicates its value—from cutting-edge satellite technology to groundbreaking intelligence capabilities—while building the systems, infrastructure, and operational rigor needed to scale marketing performance quickly and effectively.

The Director will lead hands-on product marketing and campaign execution across digital, event, and partner-driven channels, ensuring marketing is directly tied to pipeline acceleration and revenue outcomes.

The ideal candidate is a high-energy, strategic marketer and technical operator with a proven track record of building integrated, metrics-driven campaigns in technology, aerospace, defense, or space-based industries—thriving in a fast-paced, high-performance environment. In close collaboration with our Remote Sensing, Mission Solutions, and Space Systems business development teams, this leader will ensure message consistency and marketing performance across every customer touchpoint.

This role requires immediate execution—candidates must be ready to launch campaigns, build infrastructure, and deliver measurable results within the first 30–60 days.

Our aim is to hire this position to work in either our Santa Barbara/Goleta, CA office, Arlington, VA office, or Reston, VA office (coming soon).

Key Responsibilities

• Collaborate with the Head of Communications to design and execute targeted, metrics-driven marketing campaigns in support of sales goals across Umbra's Remote Sensing, Mission Solutions, and Space Systems units.
• Lead campaign planning, execution, and optimization with a focus on qualified lead generation, sales enablement, and pipeline acceleration.
• Own marketing performance analytics end-to-end—tracking and optimizing KPIs such as target agency engagement, marketing-influenced opportunities, account-based activity, event ROI, and content performance across the federal procurement lifecycle.
• Build and maintain real-time dashboards, reporting frameworks and attribution models using HubSpot, Google Analytics, and additional tools as needed to guide decision-making and measure ROI.
• Serve as the technical owner of HubSpot CRM and marketing automation, including:
• Lead scoring
• Segmentation
• Workflow automation
• A/B testing
• Lifecycle reporting
• Campaign attribution
• Manage conference and event marketing with disciplined, structured planning—including 12–18 month event roadmaps, pre- and post-event campaign execution, lead capture integration, and ROI reporting tied directly to pipeline development
• Champion a data-first approach to marketing—ensuring all programs are grounded in clear performance goals and directly tied to measurable business outcomes.
• Establish scalable marketing processes, campaign calendars, and operational rigor to ensure flawless execution across all customer touchpoints.