Head Of Demand Generation/growth

Head Of Demand Generation / Growth Leader

Unstructured is a high-growth AI infrastructure company helping enterprises unlock and operationalize unstructured data for GenAI applications. We power mission-critical use cases across Fortune 500 organizations that are moving from GenAI experimentation to production at scale.

Location(s) Preferred: San Francisco, San Jose, Sacramento and Seattle

We are hiring a hands-on Head of Demand Generation / Growth Leader to own pipeline generation and scale Unstructured's growth engine.

This leader has built demand at the ~$10–30M ARR stage and has seen scale to $75M+ ARR in a high-velocity B2B SaaS environment. They will design and execute Unstructured's end-to-end demand strategy, establish the operating foundation, and build a high-performing team to support our next phase of growth.

Demand Generation & Pipeline

Full ownership of pipeline generation for Unstructured's sales organization, with clear targets and accountability

Design, execute, and scale multi-channel demand programs across paid, organic, content, events, ABM, outbound support, and PLG-adjacent motions (where applicable)

Build programs that support complex, enterprise sales cycles and large deal sizes

Partner tightly with Sales leadership on ICP definition, segmentation, messaging, and pipeline goals

Growth Strategy & Execution

Build and own Unstructured's growth roadmap

Establish attribution, reporting, and forecasting that the executive team and board can trust

Identify the highest-leverage channels for pipeline creation and double down on what works

Move quickly: test aggressively, iterate fast, and scale winning motions

Team Building & Operating Model

Hire and lead a high-performing Growth team

Define roles, operating cadence, and performance expectations

Lay the foundation for a scalable, world-class marketing organization

Product Marketing

Help define and articulate Unstructured's value proposition for enterprise buyers

Develop messaging and narratives that resonate with both technical and business stakeholders

Support product launches, sales enablement, and category leadership

Over time, potentially assume broader Product Marketing ownership

Required Experience

Proven experience building demand generation at a $10–30M ARR B2B SaaS company

Exposure to scaling to at least $75M+ ARR (as a leader or key contributor)

Demonstrated success driving pipeline and revenue, not just brand or top-of-funnel metrics

Experience supporting enterprise sales motions with complex buying committees

Comfortable operating hands-on in fast-moving, ambiguous environments

Nice-to-Haves

Product marketing experience (positioning, messaging, launches, enablement)

Background in developer-focused, infrastructure, or highly technical products

Experience in AI, data, open-source, or platform companies

PLG or hybrid GTM experience

Experience with the following tools:

What Success Looks Like

Marketing becomes a reliable, material driver of the pipeline

Sales views Marketing as a true revenue partner

Clear, trusted reporting on pipeline contribution and growth efficiency

A high-performing growth team is built and scaling with the business

Why This Role Is Special

Greenfield opportunity to build Unstructured's growth engine with full executive support

Direct ownership of the pipeline and growth outcomes

Ability to shape the future marketing organization — and the scope of your own role

Join a category-defining AI infrastructure company at a critical inflection point