Product Marketing Manager

Product Marketing Manager

We are seeking a strategic and technically adept Product Marketing Manager to lead messaging, positioning, and go-to-market initiatives for our enterprise cybersecurity and networking solutions. In this role, you will serve as the internal expert on customer needs and buying behaviors, leveraging deep experience in security or networking to craft compelling product positioning and differentiated value propositions. You will analyze competitive landscapes, define market positioning across features, functionality, verticals, and use cases, and drive high-impact product and feature launches in close collaboration with product management.

Responsibilities:

• Be the expert in the company for the customer needs and buying practices. You will leverage previous expertise in cyber security or networking.
• Create powerful product positioning and clear messaging; Evangelize your product offerings to buyers and practitioners
• Map the competitive landscape and markets, and position your products within them including overall value proposition, features, functionality, verticals and use cases
• Deliver high impact product and feature launches in collaboration with product management
• Deliver key messages to analysts and press on the Versa story
• Create and deliver thought leadership content for digital and demand generation programs and campaigns
• Create data sheets, brochures, white papers, case studies, presentations, demos, and website content

Qualifications:

• 8+ years of product management or product marketing experience for an enterprise-focused cybersecurity or networking company.
• Proven track record of marketing to a highly technical audience.
• Proven track record of creating product messaging and content
• Deep understanding of the challenges that security or networking teams face
• Strong written and verbal communication and presentation skills
• Strong analytical thinking and a desire for measurement, metrics, and continuous improvement.
• Ability to translate technical, complex concepts into easy-to-consume value propositions
• Preferred Qualifications:
• A degree in Computer Science, Engineering, Technical Field, Marketing
• Knowledge or experience working with network security and/or cloud security products
• Experience working with Enterprise SaaS customers

Location: Santa Clara, CA *Applicants must be authorized to work in the US

The pay range for this position at commencement of employment in California, Washington, or New York City is expected in the range of $130,000 to $170,000. A candidate's specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.

Why Versa?

• Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication.
• Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
• Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
• Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
• Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
• Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
• Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
• Parental Leave: Generous parental leave policies to support you during life's important moments.

At Versa Networks, our benefits are designed to help you thrive both inside and outside the office. Join us and experience a rewarding, fulfilling career in a supportive environment that values your health, happiness, and success.

Versa Networks is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.