✨ About The Role
- The Marketing Operations Manager will be responsible for designing, creating, and optimizing programs within Yubico's Marketo instance.
- This role involves partnering with content creators to conduct A/B testing on Marketo campaigns to improve effectiveness.
- The candidate will monitor and resolve technical issues within marketing automation tools, collaborating with various teams as needed.
- Ensuring GDPR and privacy compliance for databases and marketing technologies will be a key responsibility.
- The role includes maintaining and monitoring data quality dashboards to ensure accurate and clean data for marketing operations.
⚡ Requirements
- The ideal candidate will have 3-5 years of B2B marketing experience, demonstrating a solid understanding of marketing operations.
- A strong background in marketing technologies, particularly with Marketo, is essential for success in this role.
- The candidate should possess strategic thinking skills to drive the development and implementation of marketing processes and data strategies.
- Experience in campaign creation and execution, along with a focus on data quality control, will be crucial.
- The successful individual will be collaborative, working closely with program owners and content creators to enhance marketing efforts.