Senior Manager, Channel Marketing - Remote Eligible

Senior Manager, Channel Marketing

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company's mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico's headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities.

The Role

This role will be vital in accelerating Yubico's venue pipeline by scaling marketing engagements and building brand awareness with our strategic distributor partners across the Americas. The Senior Channel Marketing Manager will own distributor relationships, develop integrated go-to-market strategies, and execute programs that drive adoption of phishing-resistant MFA within enterprises.

This role will collaborate closely with Channel Sales, Partner Marketing, Product, and Field Marketing teams to design impactful marketing campaigns that increase pipeline generation, partner enablement, and market share.

Tasks & Responsibilities:

• Develop and execute annual channel marketing plans for key distributors, aligning with Yubico's global channel strategy and regional sales priorities
• Build and manage joint marketing programs that drive demand, pipeline growth, and partner activation—leveraging webinars, campaigns, digital assets, and events
• Partner closely with Channel Sales leadership to align GTM priorities, segment partners, and ensure consistent messaging across the channel ecosystem
• Manage MDF planning and execution, including proposal review, performance tracking, and ROI reporting
• Develop co-branded content and enablement tools such as playbooks, campaign kits, training decks, and value-prop materials in collaboration with Product Marketing and Creative
• Track and report on performance metrics, including partner engagement, pipeline contribution, and campaign ROI; champion a data-driven approach to optimization
• Act as a liaison between global and regional teams, ensuring alignment and sharing best practices across markets

Basic Qualifications:

• 7–10+ years of marketing experience in the technology sector, with at least 5 years in channel or partner marketing roles
• Proven success developing and executing distributor-led and through-partner marketing campaigns with measurable results
• Deep understanding of channel ecosystems, including distributor and reseller dynamics in the Americas, Public Sector, and LATAM
• Experience managing MDF and co-marketing budgets, reporting on ROI and partner engagement
• Excellent communication, collaboration, and relationship management skills; able to influence cross-functional teams and external stakeholders
• Strong analytical mindset and ability to translate data into actionable insights
• Self-starter who thrives in a fast-paced, high-growth environment
• Bachelor's degree in Marketing, Business, or Communications (MBA a plus)

$145,000 - $165,000 a year

Yubico offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work. This role has the annual salary range of $145,000 to $165,000 for a candidate located in the San Francisco Bay Area. For roles that are filled in other locations, the compensation range will be based on data provided by the Radford McLagan Compensation Database from Aon. Final compensation is also based on a number of factors including, but not limited to, job-related knowledge, skills, and experience.

Travel up to 25–30% required.